Current Issues in Political Marketing
eBook - ePub

Current Issues in Political Marketing

  1. 336 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Current Issues in Political Marketing

About this book

Explore the increased need for marketing within the political arena

Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i

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Yes, you can access Current Issues in Political Marketing by Jennifer Lees-Marshment,Walter W Wymer, Jr,Walter W Wymer Jr in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2006
Print ISBN
9780789024381
eBook ISBN
9781136792120
Topic
Business
Subtopic
Business General
Index
Business

Index

Activism incentives
Advertising. see Campaign advertising
Air travel, media coverage, 272
All-postal voting
fraud and equity, 116
participation, 114
Scotland, 114–116
American Academy of Child and Adolescent Psychiatry, 229
American Association for Public Opinion Research, 256
American Voter, The (Campbell), 120
Anthropology, generalized exchange, 251
Anti-Terrorism, Crime and Security Bill (United Kingdom), 188
Artemis project, government reform, 154
Australia, campaign advertising, 205
Bagozzi, R. P., 83, 248
Bannon, D. P., 109, 118
Baxter, G., 185
Belgium
government reforms, 153
political marketing, 151
Benefits segmentation
analysis and findings, 260
cluster analysis, 160–263
exchange models, 247
key concepts, 256
methodology, 255
military service, 247
prior research, 249–252
study limitations, 263
Beyond Left and Right (Giddens), 8
Blair, T., 8, 14
Branding
defining, 8
limitations, 22
political party, 9–13
pyramid model, 10
three-sphere model, 10
British Broadcasting Company (BBC), 42
British Candidate Survey (1992), 68
British Election Panel Study (BEPS), 17, 68
British Social Attitudes Survey, 114, 133
Bush, G. W., 186
Campaign advertising
Australia, 205
believability, 209, 215
global phenomenon, 206
limitations, 217
message appeal, 210
party preference, 215
perceived control, 209, 214
political marketing, 205
research and results, 211–216
socioeconomic cost, 206
television, 206, 212
United Kingdom, 206
...

Table of contents

  1. Cover
  2. Half Title
  3. Series
  4. Full Title
  5. Copyright
  6. Contents
  7. ABOUT THE EDITORS
  8. Introduction
  9. Political Marketing: The Cause of an Emerging Democratic Deficit in Britain?
  10. Square Peg, Round Hole? Can Marketing-Based Concepts Such as the 'Product' and the 'Marketing Mix' Have a Useful Role in the Political Arena?
  11. A Conceptual Model of Political Market Orientation
  12. Membership Benefits, Membership Action:Why Incentives for Activism Are What Members Want
  13. Vote Winner or a Nuisance: Email and Elected Politicians' Relationship with Their Constituents
  14. Electoral Participation and Non-Voter Segmentation
  15. Young People's Attitudes Towards British Political Advertising:Nurturing or Impeding Voter Engagement?
  16. Marketing Government Reforms
  17. Political Marketing Segmentation– The Case of UK Local Government
  18. The Impact of New Technology on the Communication of Parliamentary Information
  19. Political Campaign Advertising: Believe It or Not
  20. An Exploratory Assessment of Voter and Governmental Interface on Pertinent Issues Facing American Children and Youth
  21. Marketing Military Service: Benefits Segmentation Based on Generalized and Restricted Exchange
  22. Political Issue Promotion in the Age of 9-11
  23. Political Opinion Leadership and Electoral Behavior
  24. Index