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Radio, race, and the Television Service
Well one thing I think that will interest West Indians is what is the attitude â of the English people as a whole, â how do they take to strangers. After all West Indians are coming over here in increasing numbers, and theyâd like to know what sort of person theyâre going to meet, and how theyâre going to be treated.
(West Indian humorist and Government Public Relations officer for Jamaica, A.E.T. Henry, on the BBC radio programme We See Britain, 1 June 1949)1
When considering the sentiments of Henry as he spoke to audiences over the BBCâs Caribbean Services, it is likely that this opinion reflected the concerns of many West Indian immigrants at the time. Much like John Elliotâs teleplay A Man from the Sun (BBC, 1956) attempted to highlight the post-war immigration issue from the fictional perspective of actor Errol Johnâs character Cleve, BBC radio programmes, and the broadcast policies that supported them, occasionally provided actual opportunities for actual perspectives on Britain. Whether guests were students, famed authors, cricketers, or settlers seeking employment, these hopeful citizens, beginning in the 1930s until the reappearance of BBC television after the war, offered their intentions and concerns to radio listeners. This included analyses of social issues such as the colour bar, in a country where one did not supposedly exist.
This chapter examines how BBC radio and its practices created possibilities for the recognition of these African-Caribbean voices, as they discussed life in England years before the Windrush arrival, and just before television re-emerged as a cultural force. It also examines how programmes created for West Indian audiences changed foci, and began to offer varied, personal perspectives on life for African-Caribbean immigrants. Whilst this portion of the study does not seek to research exhaustively the BBCâs influence within the Caribbean, it does attempt to provide a framework for how broadcast policies from radio, and onward to television, engaged the presence of African-Caribbean subjects. West-Indian-themed programmes broadcast from 1941 until 1945 also provided platforms for rallying cries during World War Two, as the empire called out to its colonial peoples to assist in the good fight, and what Webster called the âpeopleâs warâ. Communities, supposedly bound by duty, helped to reinforce the imperial presence in most intertextual manner, as West Indians Una Marson, Sir Learie Constantine, and Ulric Cross broadcast messages of involvement and commitment over BBC radio and newsreels.2 While race and subsequent social relations were never a principle consideration within these early BBC directives, the mere participation and presence of West Indians and other Colonials made it inevitable.
The Empire Service and West Indies broadcasting
The British Broadcasting Corporation began as a company serving the public with an intention to acculturate audiences on every subject deemed acceptable. By November of 1932, the BBC had over 5,000,000 licence holders and by 1938, 98 per cent of the populace could listen to programmes at their convenience.3 As radio garnered more attention, the public service agenda that was a staple of the BBCâs overall directives emerged as a principle part of its programmes and their production. Sir John Reith believed that radio touched those of every social class as audiences listened in even the most inaccessible and remote regions of the nation.4 It is also apparent that the BBCâs incorporation by royal charter rather than Parliamentary statute still could not mask the high degree of government control. The issuance of a broadcasting licence by the appointment of governors, the amount of the licence fee, the right to veto broadcasts of specific programmes were all issues mandated by the very politicians Reith acknowledged, yet did not like.5 The corporationâs policy with regard to programme structure, founded upon a balanced programme service, hoped to meet the needs of all segments of the public, with reference to minority as well as majority tastes, through broadcasting musical and dramatic repertoire at regular intervals. Furthermore, as suggested by the Beveridge Commission, broadcasting would serve the general social interest, with an educational impulse maintained.6 Issues of censorship and social control were evident, as the government eventually insisted that neither communists nor fascists be given access to BBC wireless or television for their campaigns, and an unofficial news blackout guaranteed that little attention be given to the political programmes of Oswald Mosleyâs British Union of Fascists or the right-wing Union Movement.7
The importance of the BBC reached a level of international significance in 1932 when the Corporation began its Empire Service, which, for all purposes, was the early version of the BBC World Service. It was Christmas Day of that year when King George V gave the first royal broadcast to subjects living in the UK and some of its colonies; the message was scripted by Rudyard Kipling, author of âThe White Manâs Burdenâ, a poem that directed the British to engage in colonial practices and ethnic subjugation. By the mid-1930s, the BBC reached audiences in Australia, India, South Africa, West Africa, and Canada, with extended foreign-language services beginning in 1938. Within a decade, the BBC Empire Service began broadcasting English language programmes to nearly all of the colonies. Within the British West Indies (BWI), the four most populated islands of Jamaica, Trinidad, Guiana, and the Windward Islands reportedly had 93,000 radio receiver sets according to a report from the United States Information Agency. After considering this data, the organisation determined that these listed radio sets represented a sizable audience of nearly three million citizens, which was worth consideration.8 Efforts toward an expansion of West Indian broadcasts followed discussions in 1936 aimed at supporting a broadcasting service within the colonies. A report filed with the Colonial Office (CO) detailed the feasibility of such an endeavour and its benefits. In a memo to E.B. Bowyer, J.B. Clark, then Director of Empire Service, provided brief biographical notes on those authoring the report, people with whom the BBC had contact regarding broadcasting in the West Indies. Clark mentioned Frank E. Lyons, whom he called âdistinctly Empire-mindedâ, as an executive with âwireless and newspaper interestsâ involved in the promotion of a Jamaica/New York/London telephone service. In addition, Briton Kenneth Skelton ran a commercial radio station in Tampa, Florida and wanted to transfer activities to a British territory, and thus applied for a licence to operate a station in Jamaica. Clark further noted that these men had visited England within the previous three years, inferring a sense of allegiance, if not personal knowledge, to what he referred to as âhomeâ.9 In that next year, the group completed an Interim Report on a Committee on Broadcasting Services in the Colonies for the CO.
The report, as filed with Ormsby Gore, MP, who served as Secretary of State for the Colonies, acknowledged that the Empire short-wave service from Daventry had already generated a loyal audience. The operation had the endorsement of the Ullswater Committee, including issues of constitutionality, control, and finance of broadcasting service in the BWI. The importance of the BBCâs influence in the region was noted as going far beyond financial aspects, as the committee cited how the popular broadcasts of King George V and the Jubilee celebrations were examples of the value of linking the Empire through broadcasting. The report suggests that invaluable opportunities for community and patriotism existed as groups assembled to listen and âtake partâ in similar occasions called psychologically favourable, for a more vivid realisation of their connection with the Empire. The committee also envisaged the development of colonial broadcasting, not only as an instrument of what they called entertainment for Europeans, but also as an instrument for the âenlightenment and education of the more backward sections of the populationâ including instruction in public health and agriculture.10
As research and feasibility studies continued to examine the region, concerns arose over a small radio operation that began without the support or knowledge of the BBC. In a letter from 21 October 1938, J.C.S. Macgregor as Empire Services Director expressed concern over a station identifying itself as the West Indian Broadcasting Company, Jamaica. A World Radio correspondent reported hearing a broadcast that requested feedback on its reception.11 In response to a letter from Malcolm MacDonald MP, Governor of Jamaica Arthur Richards explained that a young Haitian named Bourke-Denise had begun transmitting from Port au Prince on 24 July 1938 via HH2S. His intention was to develop programmes sponsored by Jamaica merchants, and to provide a daily programme for the benefit of listeners in Jamaica and the other West Indian islands, commencing at 8.30 p.m. each evening. The broadcasts included reports on sporting and other topical events cabled to Haiti for announcement, but mostly reproduced programmes through gramophone records. Technically, the station was poor, with faulty modulation, and service considered deficient in good operating practices. The Governorâs office also reported that an âinspectorâ had personally listened to the station on a few occasions, and determined the programmes âpurely commercialâ, with no âpolitical or propagandaâ broadcasts.12 In this instance, however, the commercial intentions of Bourke-Denise superseded efforts by the Empire Service. Besides planned educational broadcasts on agriculture and health, as earmarked for West Africa by the Ullswater Committee,13 few programmes addressed indigenous West Indian audiences before World War Two, as Bourke-Denise hoped to.
Marson, Madden and Calling the West Indies
According to reports filed in 1939, after Britain declared war on Germany 10,000 West Indian men, primarily from Jamaica, volunteered to fight. The BBC Caribbean Service, which was now operational, served as a recruitment tool for African-Caribbeans who soon travelled to the UK to assist in the war effort.14 After 1941, specific programming featured, among other things, West Indians troops on active service reading letters on air to their families back home in the islands. Through the launch of radio programme Calling the West Indies, a variety of segments revolved around West Indian culture, not as a singular aesthetic, but instead as a host of different, yet familiar forms of island music, dialect, and those individuals heralded by the BBC as worthy of association. The development of radio programmes for audiences of colour now moved beyond cricket matches, and often included pro-Empire propaganda and implications of racial tolerance. These efforts included Una Marsonâs involvement through subsequent programming efforts. After Marson had travelled to Britain in the 1930s, Cecil Madden, as a co-creator of the popular Picture Page (BBC, 1936â39; 1946â52), gave her the opportunity to do freelance work on the pre-war television show, working closely with âcoloured visitors and intervieweesâ. The show, which followed a magazine format with interviews from well-known personalities of film and radio, was transmitted live from Alexandra Palace, with the first episode broadcast weeks before the official opening of the service on 2 November, as part of ongoing test transmissions. Madden found that, during a summer internship at Alexandra Palace, Marson consistently worked to a high standard.15 As Madden attempted to improve the West Indian Service, he called upon Marson to assist him in overseeing the content of radio programmes for the region. From the start, Marson suggested that programmes address West Indian audiences specifically, which Madden roundly supported. He suggested in a 1940 memo written to Sir Alan Burns, Mr Beckett, and Mr N.J.B. Sabine of the CO, that Marsonâs suggestions for the programmes and material for the West Indies was interesting and promising. The Director of Empire Services, R.A. Rendall, also expressed support of Marsonâs involvement, and suggested to Madden that she work with J. Grenfell Williams, then African Services Director, to plan and execute specific shows that continued to target West Indian audiences.16 Marson was encouraged to work closely with Lady Davson and the West India Committee to include names of West Indian soldiers and sailors to feature on the ai...