eBook - ePub

Advertising and Consumer Culture in China

Name: Advertising and Consumer Culture in China
ISBN: 9781509511143

Hongmei Li,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Advertising and Consumer Culture in China

Hongmei Li,

About this book

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era.

Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China.

The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.

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Yes, you can access Advertising and Consumer Culture in China by Hongmei Li in PDF and/or ePUB format, as well as other popular books in Social Sciences & Media Studies. We have over one million books available in our catalogue for you to explore.