Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to: â write a business plan â find start-up capital â find your ideal locale â renovate the space â manage cash flow â promote and grow your new business â attract and retain artists and clients â hire and manage staff â represent your artists. How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

- 256 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
How to Start and Run a Commercial Art Gallery
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Information
Topic
ArtSubtopic
Art GeneralTable of contents
- Cover
- How to Start and run a Commercial Art Gallery
- Copyright
- Contents
- Dedication
- Introduction
- Acknowledgments
- Chapter 1 Education: How to Learn What You Don't Know Before Opening a Commercial Art Gallery
- Chapter 2 Identity: Defining Your Program and Other Branding Issues
- Chapter 3 Business Models and Customary Practices: The Primary Market
- Chapter 4 The Secondary Market
- Chapter 5 Start-up Capital: How Much You Need and How to Get It
- Chapter 6 Writing a Business Plan
- Chapter 7 Location and Build-Out Issues
- Chapter 8 Managing Cash Flow
- Chapter 9 Logistics: Crating, Shipping, Framing, Photographing, Managing, and Insuring Artwork
- Chapter 10 Staffing and Management Practices
- Chapter 11 Promotional Efforts: Publicity and Advertising
- Chapter 12 Getting Expert Advice and Professional Assistance
- Chapter 13 Art Fairs
- Chapter 14 Artists: Where to Find Them; How to Keep Them
- Chapter 15 Collectors: Where to Find Them; How to Keep Them
- Chapter 16 Peerage: The Art Gallery Community
- Appendix A: The Standard Art Consignment Agreement
- Appendix B: Regional Art Dealers Associations
- Bibliography
- Index
- Books
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Yes, you can access How to Start and Run a Commercial Art Gallery by Edward Winkleman in PDF and/or ePUB format, as well as other popular books in Art & Art General. We have over 1.5 million books available in our catalogue for you to explore.