How to Start and Run a Commercial Art Gallery
eBook - ePub

How to Start and Run a Commercial Art Gallery

  1. 256 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

How to Start and Run a Commercial Art Gallery

About this book

Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to: — write a business plan — find start-up capital — find your ideal locale — renovate the space — manage cash flow — promote and grow your new business — attract and retain artists and clients — hire and manage staff — represent your artists. How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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Information

Publisher
Allworth
Year
2010
Print ISBN
9781581156645
eBook ISBN
9781581157277
Topic
Art
Subtopic
Art General

Table of contents

  1. Cover
  2. How to Start and run a Commercial Art Gallery
  3. Copyright
  4. Contents
  5. Dedication
  6. Introduction
  7. Acknowledgments
  8. Chapter 1 Education: How to Learn What You Don't Know Before Opening a Commercial Art Gallery
  9. Chapter 2 Identity: Defining Your Program and Other Branding Issues
  10. Chapter 3 Business Models and Customary Practices: The Primary Market
  11. Chapter 4 The Secondary Market
  12. Chapter 5 Start-up Capital: How Much You Need and How to Get It
  13. Chapter 6 Writing a Business Plan
  14. Chapter 7 Location and Build-Out Issues
  15. Chapter 8 Managing Cash Flow
  16. Chapter 9 Logistics: Crating, Shipping, Framing, Photographing, Managing, and Insuring Artwork
  17. Chapter 10 Staffing and Management Practices
  18. Chapter 11 Promotional Efforts: Publicity and Advertising
  19. Chapter 12 Getting Expert Advice and Professional Assistance
  20. Chapter 13 Art Fairs
  21. Chapter 14 Artists: Where to Find Them; How to Keep Them
  22. Chapter 15 Collectors: Where to Find Them; How to Keep Them
  23. Chapter 16 Peerage: The Art Gallery Community
  24. Appendix A: The Standard Art Consignment Agreement
  25. Appendix B: Regional Art Dealers Associations
  26. Bibliography
  27. Index
  28. Books

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Yes, you can access How to Start and Run a Commercial Art Gallery by Edward Winkleman in PDF and/or ePUB format, as well as other popular books in Art & Art General. We have over 1.5 million books available in our catalogue for you to explore.