
- 224 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Marketing Interior Design
About this book
Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to: ⢠figure out what to charge and have the confidence to demand that price ⢠write your business statement ⢠brand your business, including designing promotional materials ⢠find leads and take advantage of them through networking ⢠land jobs and learn how to handle the interview process ⢠protect yourself with contracts ⢠take advantage of the burgeoning market for green products and services. This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design!Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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Information
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Contents
- Acknowledgments
- Chapter 1: Why You Need This Book
- Chapter 2: Your Self-Assessment
- Chapter 3: Creating Your Quality Brand
- Chapter 4: Your Portfolio
- Chapter 5: Getting Leads . . . and Using Them
- Chapter 6: The Initial Interview . . . and Beyond
- Chapter 7: What Are You Worth?
- Chapter 8: The Contract: Design and Implementation
- Chapter 9: Public Relations
- Chapter 10: Riding the Trends
- Chapter 11: Going Green
- Chapter 12: The Internet
- Chapter 13: Licensing
- Chapter 14: Designers Dish it Out!
- Chapter 15: Where the Rubber Meets the Road
- Index
- Books
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