Starting Your Career in Broadcasting

Working On and Off the Air in Radio and Television

Chris Schneider

• Publisher: Allworth
• Year: 2010
• Print ISBN:
  9781581154894
• eBook ISBN:
  9781581158014
• Topic: Media & Performing Arts
• Subtopic: Film & Video

Starting Your Career in Broadcasting is the complete guide to breaking into this competitive field--and staying there. It's packed with advice from top personalities including Bob Costas, Chris Berman, Larry King, Jim Lampley, Bob Kingsley, Rene Syler, Troy Aikman, plus station managers and other broadcasting pros, all sharing stories of how they got their start in broadcasting. Often hilarious, sometimes moving, always insightful, these anecdotes offer first-hand guidance on making the right career choices. Chapters explore specific on-air and behind-the-scenes jobs; broadcasting schools and what they teach; what news and program directors seek in job applicants; tips for being effective on the air; how an aspiring broadcaster can buy airtime; weathering the ups and downs of a competitive industry; and much more.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Table of contents

• Cover
• Title Page
• Copyright
• Acknowledgements
• Contents
• Introduction: Why and How I Wrote This Book
• Chapter 1: The Big Bang! How Top Radioand Television Stars Got Their Start
• Chapter 2: Is Broadcasting Right for You?
• Chapter 3: Broadcasting Success
• Chapter 4: Getting Started on the Air
• Chapter 5: Getting Started off the Air
• Chapter 6: University and Career Broadcast Schools
• Chapter 7: What and How UniversitiesAre Teaching Broadcast Students
• Chapter 8: What News and Program DirectorsAre Looking For
• Chapter 9: Crossing Over
• Chapter 10: Buying Time on the Air
• Chapter 11: Being Good on the Air
• Chapter 12: How Top Radio and Television Personalities Improved Themselves on the Air
• Chapter 13: The Big Break
• Chapter 14: Did They Really Say That?
• Chapter 15: The Ups and the Downs
• Chapter 16: Trouble Shooting
• Chapter 17: Dealing with Allergies and the Common Cold
• Chapter 18: Final Advice
• Appendix A: Further Information on University and Career Schools
• Appendix B: Examples of Teaching Tools Used at Top University Programs
• Appendix C: How Do They Figure Out the Ratings?
• Index
• Books