International Retailing Plans and Strategies in Asia

Erdener Kaynak, Jung-Hee Lee, John Dawson

• Publisher: Routledge
• Year: 2014
• eBook ISBN: 9781317954897
• Topic: Business
• Subtopic: Business General
• Index: Business

Learn the how, when, and why of entering Asian markets

Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asiaas well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand.

International Retailing Plans and Strategies in Asia examines:

• how foreign investment influences domestic retail systems
  
• how strategies for entering European markets can be adapted and applied to various Asian markets
  
• the important practice of incorporating local cultural values into trading relationships in Asian markets
  
• the investment of Japanese retailers in China and the trend toward internationalization in Asia by Asian retailers
  
• the evolution of foreign investment in Koreawith a look at foreign firms' specific investment strategies
  
• issues of local competition and the need for foreign firms to adapt to local consumer cultures, particularly as analyzed in case studies of Metro Cash and Carry, Toys R Us, and Carrefour
  
• what understanding foreign markets means in terms of adaptation and success for retailers and wholesalers

The material in these pages will help to inform business decisions about how to (and how not to) enter foreign markets and whether or not it is proper for governments to intervene. The chapters in this book, originally presented as papers at a workshop held at Chung-Ang University in Seoul in November 2003, address issues of diversity in international retailing and distribution in Asia. International Retailing Plans and Strategies in Asia is designed to be essential reading for international marketing students, retail researchers, business managers, and policymakers, and to be a useful addition to university business school library collections.

Index

Adaptation

action by stages, 163

continual, 163

international retailing, 161

Japanese retailers, 153–163

local process, 153–161

partial, 163

problem, 161–163

Africa, international retailing, 107

Albert Heijn

hypermarkets, 88

Shell joint venture, 89

Aldi, sales and operations, 78

Asia

European retailing, 73

foreign investment, 2, 135

Japanese retailers, 103, 106, 110

Asian Research Institute, 151

Asian retailing

change of leaders, 189

competition, 187

economic reasons, 136

entry times, 190

legislation, 137

main companies, 190

Metro Group, 133, 138

multiple formats, 192

political reasons, 136

research agenda, 187, 194

simultaneous influx, 190

strategic importance, 133

technology, 137

see also individual countries

Auchan

Asian expansion, 88

sales and operations, 78

Azuma, N. J., 45

Baek, J., 151

Bank of Korea, 127

Behavioral perspective, international retailing, 8

Beisheim, O., 139

Benetton, L., 58

Bernard, D., 31

Boots Company, Mitsubishi joint venture, 25

Branding

European retailing, 85

Tesco policy, 87

Bullwhip effect, market orientation, 53

Business models, adapting and changing, 40

Buying trade, factor analysis, 174, 178

Carrefour

action by stage, 160

Asia, 88

China, 116

consumer surveys, 32

distribution strategy, 168

Europe, 75

formats, 151, 193

hypermarkets, 7

Japan, 31, 151, 156, 168

Korea, 6, 123

local adaptation, 156–159

management training, 32

multiple formats, 193

operating ratio, 79

personnel policy, 32

overseas strategy, 156

re...

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Table of Contents
• Introduction: International Retailing in Asia
• Fairness and Relationship Quality Perceived by Local Suppliers: In Search of Critical Success Factors for International Retailers
• Some Reasons Why Foreign Retailers Have Difficulties in Succeeding in the Japanese Market
• The Paradox of Competition in the World of Volatility: An Analysis of the Drivers in the Middle Market of International Fashion Retailing
• New Cultures, New Strategies, New Formats and New Relationships in European Retailing: Some Implications for Asia
• Expansion of Japanese Retailers Overseas
• The Effects of Liberalization in Retail Markets on Economy and Retail Industry in Korea
• The Strategic Importance of Retail Investment in Asia and Its Implications for the Metro Group in Asia
• How Does the Global Retailer Localize Its Format?: The Case of Toys “R” Us and Carrefour in Japan
• The Linkage of Trades in Terms of Wholesale Business Formats in Japanese Distribution Systems
• The Characteristics of the New Retail Competition in Asia and the Research Agenda
• Index