1 The economics of real estate knowledge in South Asia
An analysis of supply and demand in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka
Prashant Das, Peter Varga and Emna MāSeddi
Markets are voting machines; they function by taking referenda.
Walter Wriston
As much as we talk about the decision-making behavior of āmarketsā and āfirmsā, it is essentially the ācollective psychologyā of individuals that is at play.1 Most investment and consumption decisions at individual, firm or market levels are driven by human behavior. Further, human behaviorāand by extension real estate investmentāis shaped by underlying cultural factors, despite a belief that financial transactions are impersonal and universal.2 Real estate phenomena at the market level aggregate divergent attitudes, norms, values and etiquette into one whole characterizing national cultures and economic ideologies.3
Yet a universal, mainly West-centric, perception of conducting businessāeither normative (i.e. what is right and wrong) or descriptive (to reflect what actually exists)āhas been a dominant characterization of scientific work in business paradigms. Nevertheless, most studies have focused on fewer markets. The parochialismāa geographical narrow-mindednessāwhich has primarily focused on the North American and Western European ways of doing business has overwhelmed the indigenous approaches on how to conduct business in other parts of the world. As a result, the gap between todayās global management knowledge and optimal globalized business practices is still very significant.4
Despite some commonalities, the political, economic and social discourses in the world are influenced by local factors. A study5 in the early 1990s argued that different cultures understand and react to the same economic and financial issues in dissimilar ways. For example, scientific evidence suggests differential stock investment behavior across countries driven by a varying cultural perception of ātrustā.6 The scientific community has started to recognize that the globalized business world urgently needs geographically discrete management knowledge to operate efficiently in novel (or unique) national and cultural contexts.7 Besides, most theoretical approaches to culture8 assert that international awareness is a vital prerequisite for doing business in a globalized environment.
For instance, during the period of the Japanese economic boom between World War II and the end of the Cold War, Western companies sought joint ventures with Japanese firms. However, the Japanese style of doing business was extremely different from the Western style. While US businesses typically looked for fast and efficient results, the Japanese sought to pursue the opposite, i.e. tradition-driven tactics. This challenging historical period persuaded the scientific and business communities to enhance research on cultural differences among nations with the idea of becoming more efficient in cross-cultural settings. Hallās cultural framework9 illuminated the JapaneseāUS cultural confusion.
Consumer and investor behavior also vary at micro-cultural levels. Hofstedeās (2011) thought-provoking approach compares six cultural dimensions to detect how similar the macro environment is within some cultural circles, such as the South Asian or the Middle Eastern ones. Yet, some latter studies10 validated a broader notion of ānational cultureā that impacts risk-taking. More collectivist countriesāwhere social hierarchy is importantāexhibit markedly different risk-taking behavior. Studying national or regional cultures may be the first step towards making progress in fostering greater cross-cultural understanding. The Value Orientation Theory11 of the early 1960s argued that cultures can be clustered into dimensions that explain business behavior. For instance, Chinese, Vietnamese and Thai business etiquette might be considered somewhat dissimilar, but at the basic level they do share similar cultural dimensions compared to North American or European business behavior. Regions such as the Middle East, South Asia and South East Asia, among others, show some general patterns that guide business transactions.12 These cultural resemblances within regions can be traced back to the early 20th-century notion of cultural circles: a centralized culture that diffused its main cultural configurations to surrounding areas.13
Institutions which are a set of formal and informal beliefs, norms, rules and regulations play an important role in shaping real estate actorsā behavior and activities. The way these actors interact/negotiate, the way leases are written, the way information is obtained and shared, the way transactions conclude are all contextual. Transparency and market maturity help in structuring these behaviors to some extent but does not eliminate the cultural context completely. In addition, behavior of actors are also shaped by motivations that are embedded in cultural beliefs. In essence, real estate transactions are a consequence of complex interplay of institutional economics and behavioral economics which have local dimension. Generalization of institutions and behaviors across geographies is not possible. This should not be viewed as a limitation but rather an opportunity to diversify real estate decision by including real estate use, investment and development opportunities from different geographies.
Dr. Piyush Tiwari
Professor of Property at the University of Melbourne, Australia
Thus, inferring the consumption or investment behavior from studies conducted on different cultural environments may lead to sub-optimal prediction. Yet the trial-and-error strategy based on the knowledge developed in other nations has been the dominant approach of conducting business in less-developed nations. Primarily driven by management and marketing paradigms, an influential body of literature is emerging which emphasizes the need for either indigenous or regionally-focused research recognizing the need for wider geographic coverage.14
Indeed, most scientific endeavors in real estate study fewer countries. The main reason behind this is the lack of data and the ātradition to studyā this sector (in other countries). Yet, cultural and habitual differences directly impact real estate markets and they need to be studied locally. Real estate business, in particular, is subject to local laws, attitudes and behavior. However, real estate investment is now becoming a really global phenomenon only partially moderated by local regulation, infrastructure, demand and supply.
Dr. Paloma Taltavul de la Paz
Editor, Journal of European Real Estate Research
Full Professor at the University of Alicante, Spain
Some recent studies point towards the need for more inclusive geographic coverage in finance research.15 Yet, barring a few exceptions,16 such a dialog is remarkably weak in real estate. Lack of reliable data from other parts of the world, South Asia in particular, is cited as one of the ...