Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters

• Publisher: Routledge
• Year: 2014
• Print ISBN: 9780789009616
• eBook ISBN: 9781317789192
• Topic: Business
• Subtopic: Business General
• Index: Business

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

Index

Accounting, infrastructure needed, 10

Accounting practices, Western, in CEE countries, 45

Activities, industrialization network model and, 103

Actors

as element of marketing system, 15–16, 17

expectations and, 104–105

expectations of interdependent, 117

identities, expectations and, 105

industrialization network model and, 103

types, 17

Advertisement campaign, large scale, in Russia, 61

Advertisements. See also Awareness of goods and services

individualistic managers and, 135

in Romania

consumer frustration and, 152

in retail business, 137

Romanian consumers and, 153

Western type, adapted to CEE, 52

Advertising

managerial approach and, 134

MMM investment fund and, 61

negative consequences of, 167–168

Affordability of goods and services. See also Quality of life (QOL)

changes in, rural versus urban, 157–158

marketing variables and, 159

QOL

indicator, 149–150

marketing, 145

relationship between, data analysis of, 162

urban versus rural, changes in, 166

in Romania

compared with availability, 155–156

decrease in, 156–157

QOL, 158

change and, 166–167

rations and, 168–169

research study data analysis and, 161

research study interviews and, 161

Alliances, caution recommended for Western managers, 94

Appearance of goods

marketing and, QOL, 145

in marketplace, QOL indicator, 149–150

Arbitration, as alternative form of contract enforcement, 17

Assets, FDI and, 28–29

Austria, FDI country of origin, 31

Availability of goods and services. See also Quality of life (QOL)

compared with affordability, in Romania, 156–157

marketing and, QOL, 145

marketing variables and, 159

price and, 159

QOL and, relationship between, data analysis of, 162

QOL indicator, 149–150

in Romania

QOL change and, 166–167

rations and, 168–169

research study data analysis and, 161

research study interviews and, 161

urban versus rural, QOL change and, 166

AvtoVaz, managers at, delivery problems of, 82

Awareness of goods and services, QOL, 166

indicator, 149–150

marketing, 145

Baltic countries. See Baltic States; Estonia

Baltic Free Trade Agreement, export development and expansion and, 188

Baltic markets, Estonian production and, 188

B...

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Table of Contents
• Introduction
• The Emergence of Markets and Marketing Systems in Transition Economies of Europe and Central Asia
• Foreign Direct Investment Motives and Marketing Strategies in Central and Eastern Europe
• Why Is the Progress of Marketisation Slow in Russia?
• Strategic Orientation of Russian Managers: Is the “New” Russian Firm Market Driven?
• Expectation as the Driving Force for Entry and Exit in the Turbulent Russian Market
• Small Business Retailing in Privatizing Economies: The Influence of Managers’ Individualistic and Collectivist Values
• How the Fall of the Iron Curtain Has Affected Consumers’ Perceptions of Urban and Rural Quality of Life in Romania
• The Impact of Foreign Direct Investment on the Export Activities of Estonian Firms
• Index