eBook - ePub
The Business of Media Distribution
Monetizing Film, TV, and Video Content in an Online World
- 578 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Business of Media Distribution
Monetizing Film, TV, and Video Content in an Online World
About this book
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segmentsāfilm, television, and online/digitalāproviding you with an insider's perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash.
The third edition:
- Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more;
- Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage;
- Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets;
- Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching);
- Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape.
Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The Business of Media Distribution by Jeffrey C. Ulin in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Film & Video. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover Page
- Praise
- Half Title
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- Foreword
- Acknowledgements
- 1 Market Opportunity and Segmentation: The Diverse Role of Studios and Networks
- 2 Intellectual Property Assets Enabling Distribution: The Business of Creating, Marketing, and Protecting an Idea
- 3 Financing Production: Studios and Networks as Venture Capitalists
- 4 Theatrical Distribution
- 5 The (Non-Download, Non-Streaming) Home-Video Business
- 6 Television Distribution
- 7 Internet Streaming and a New Paradigm Matures: On-Demand and Multi-Screen Access, FAANGs+, Cord-Cutting, Online Originals, Cloud Applications, Social Media, Changing How We Watch, Direct from the Creator, and More
- 8 Ancillary Revenues: Merchandising, Video Games, Hotels, Pay-Per-View and Transactional VOD Roots, Airlines, and Other Markets
- 9 Marketing
- 10 Making Money: Net Profits, Hollywood Accounting, and the Relative Simplicity of Online Revenue Sharing
- References
- Index