- 138 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Asian Dimensions of Services Marketing
About this book
Explore current trends in the Asian service industry!Asian Dimensions of Services Marketing takes you on a journey through the service industries of Asia. Due to the extraordinary amount of growth in Asian service industries over the past few decades, this sector is expanding greatly in many Asian countries. These changes have had many effects on countries such as China, Korea, Singapore, and Thailand, mostly at the expense of agriculture and manufacturing. This book examines these effects, and establishes ways to achieve success in services marketing. This educational book provides an enlightening look at topics such as:
- the influence of reference groups in the service industry of Singapore
- the moderating effect of switching costs on the relationship between service performance and customer satisfaction in the Thai cultural and business setting
- how multinational professional service firms in South Korea have achieved success
- the emotional impact of store atmosphere on Chinese customers in a leisure service setting
- the rapid development of services in Asia, and how to effectively market intangibles to various kinds of consumers
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Asian Dimensions of Services Marketing by Esther Tang,Ricky Chan,Susan Tai in PDF and/or ePUB format, as well as other popular books in Commerce & Commerce Général. We have over one million books available in our catalogue for you to explore.
Information
Index
Advertising. See also International advertising
by services firms, in Hong Kong, 29
Approach-avoidance behavior, 70
Arousal, emotional. See also Environmental cues, emotional influences of
in response to physical environment, 70-71
Audi, 94
Automobile marketing, 105-106
Automobile servicing, customer service satisfaction/switching costs relationship in, 5,9-10,12
Bangkok, Thailand, switching costs-mediated customer satisfaction study in, 7-21
credence properties factors in, 2-4
customer satisfaction/dissatisfaction paradigm of, 3
customer satisfaction measurement scales for, 8,9-10,21
disconfirmation of expectations paradigm of, 4
in experience properties-based services, 6-7,12,14
functional performance variables, 10-11
in high-credence properties services, 6,12,14
hypothesis of, 7
managerial implications of, 15
moderator regression analysis in, 8-10,12-13
moderator subgroup analysis in, 8-9
ordinary least squares regression analysis in, 8-9
product experience variable, 5
psychological switching costs variables, 6-7,14
research methodology of, 7-10, 20-21
reverse test for heteroscedascity in, 9
setup costs variable, 6
switching barriers variable, 5-6
takedown costs variable, 6
technical and performance variables, 2-4,10-12,14
Banking services, perceived risk in, 45
Beauty care services. See also Hairdressing services
reference group influences on
informational influences, 58-59,61
perceived risk analysis of, 59
as privately-consumed luxury service, 51-52,55
utilitarian influences, 58-59, 61-62
value-expressive influences, 61
Brand decisions, parental influences on, 48
Business Guide to Entertainment, The, 61
Buying proposal, 90-93,97,102-104
Career management systems, Korean, 36
Celebrities, as advertising spokespersons, 46-47,58,61-63
CETSCALE, 96,101-102
Chaebols, 29-30,36
Chambers of Commerce, 31-33
Change, Koreans’ resistance to, 36-37
...Table of contents
- Cover
- Half Title
- Title
- Copyright
- Contents
- ABOUT THE EDITORS
- Foreword
- Preface
- Switching Costs as a Moderator of Service Satisfaction Processes in Thailand
- Perceptions of Factors Driving Success for Multinational Professional Services Firms in Korea
- Reference Group Influence and Perceived Risk in Services Among Working Women in Singapore: A Replication and Extension
- Emotional Influences of Environmental Cues on Chinese Consumers in a Leisure Service Setting
- Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism
- Index