- 84 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Digital media offer many of the same characteristics – immediacy, transparency and interactivity – that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR 2.0 will help you:
1. understand how the increasing emphasis on transparency driven by corporate responsibility has changed the ways that effective organizations communicate with their stakeholders;
2. develop a communications plan for your organization that reaches, and engages, the right stakeholders, using the most appropriate tools and channels;
3. demonstrate the value and "sell" the use of digital media to skeptical internal stakeholders, including in the c-suite, as part of your mission-advancing communications plan.
You can make the most of the irrevocable changes in the way people create, share, receive, judge and interact with information. This book offers real-world examples and practical tools to help your organization to live its values and effectively engage with those most essential to your success.
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Information
Table of contents
- Cover
- Title
- Copyright
- Abstract
- About the Author
- Contents
- 1 Introduction
- 2 The Information Revolution
- 3 Sustainability as a Business Strategy
- 4 The Powerful Combination of Living Your Values and Telling Your Authentic Story
- 5 Social Media are Nothing New
- 6 Digital Media: An Effective Tool
- 7 Developing a Plan That Works
- 8 Building an Internal Constituency Including Selling It Upstairs
- Conclusion
- Notes