Evolving Partnerships
eBook - ePub

Evolving Partnerships

A Guide to Working with Business for Greater Social Change

  1. 167 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Evolving Partnerships

A Guide to Working with Business for Greater Social Change

About this book

By bringing together their respective competencies and resources for the greater good, governments, business, civil society and multilateral agencies have been seeking innovative ways to work together to respond to the myriad global challenges of our time: the impact of climate change; human security; the prevention, care and treatment of HIV/AIDS and other major diseases; the generation of new investment, entrepreneurship and employment; and financing for development. The appetite for such partnerships appears strong. Over 90% of corporate executives responding to a World Economic Forum survey felt that future partnerships between business, government and civil society would play either a major role or some role in addressing key development challenges. This trend will only be increased by the Western financial crisis and the retreat of the state from many areas of societal concern. In the last 15 years, many new partnerships have been formed, and many new people exposed to partnership ways of working. There have been remarkable successes, but also a range of concerns about effectiveness and accountability.

Partnerships can work, but can they work better? Many practitioners are now asking how they can achieve a greater scale of impact to match the magnitude of the social and environmental challenges we face. When considering how to equip their organization or programme with the necessary skills to engage with companies in new ways, many leaders of NGOs or UN agencies hire staff from the private sector. Although such staff exchanges are important, it is not sufficient to rely on private-sector staff to develop and implement strategic forms of engagement. Rather, engaging business for social change is a specialism in itself. This book seeks to distil some of the author's 15 years of experience and key learnings on the advanced strategic planning of partnerships for people who work within civil society or public-sector organizations and who already partner with companies.

Much of the research focus to date has been on operational issues, rather than on the strategic challenge of evolving partnerships to achieve a greater scale of impact. Rather than helping the reader with moving on from partnerships, this guidebook is intended to help with moving up to a greater scale of impact. The author identifies three generations in the evolution of cross-sector partnering and draws insights from the latest biological evolutionary theory on how complex systems can sustain themselves over time, translating this into a method for understanding and assessing partnering practice. Evolving Partnerships provides a rich and accessible mix of commentary, boxes for clarification, and 11 exercises to help the reader evolve partnering to achieve a wider level of impact – a level that responds to the scale, depth and urgency of the challenges we face today.

Written by one of the world's leading authorities on partnerships and a key architect of global partnerships, including the Marine Stewardship Council, Evolving Partnerships will be essential reading for all those involved in cross-sectoral partnerships.

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Information

Publisher
Routledge
Year
2017
eBook ISBN
9781351278140

1
A planet of partnerships

By bringing together their respective competencies and resources for the greater good, people in governments, business, civil-society and multilateral agencies have been seeking innovative ways to respond to many of the key development challenges of our time: the impact of climate change; human security; the prevention, management and treatment of HIV/AIDS and other major diseases; the generation of new investment, entrepreneurship and employment; and financing for development. The appetite for partnerships appears strong. Over 90% of corporate executives responding to a World Economic Forum survey felt that future ‘partnerships between business, government, and civil society would play either a major role or some role in addressing key development challenges’.1 These forms of societal partnership are the focus of this guidebook (see Box 2).
One initiative in particular demonstrates the important role of these innovative relations with the private sector. In 1999 UN Secretary-General Kofi Annan called for a ‘global compact’ with the private sector to promote UN goals.2 A year later the United Nations Global Compact (UNGC) was launched
Box 2 Defining partnership
One definition of partnership is the ‘state of being a partner’. The dictionary refers to ‘partner’ as ‘a person you are closely involved with in some way’. When described in the traditional context of business incorporation, the partner, according to the dictionary, can be ‘one of the owners of a company’. In an organisation considered as a partnership, the ‘partners’ share ownership and liability.
Since the late 1980s the term ‘partnership’ has become more widely used in describing both relations between organisations (often from different sectors) and new forms of organisation beyond the traditional business partnership model. Therefore, a useful distinction can be made between an ‘inter-organisational partnership’ and a ‘partnership organisation’.
An inter-organisational partnership is an arrangement between two or more separate organisations to pursue a common activity or interest where risks and benefits are shared. Such partnerships may or may not involve formal agreements or financial exchange. They can be based on legally binding contracts or purely voluntary arrangements. The partners may have different activities that could serve a common interest, or may agree to work together and undertake a set of activities for different interests.
Partnership organisations, on the other hand, can involve either partners from a single sector, such as companies engaged in strategic alliances with other companies, or from different sectors, which include traditionally distinct ones like government agencies, civil-society organisations and private-sector businesses. The latter’s cross-sector approach is sometimes referred to as a public–private partnership or PPP. However, many PPPs are essentially service delivery contracts where public-sector bodies engage with private-sector partners for the delivery of certain services such as waste management.a
This guidebook focuses on cross-sector collaborations between the private sector and organisations in the public or civil sectors that explicitly address a matter of public interest. For coming from different parts of society and for aiming to address issues of concern to society at large, these partnerships are considered ‘societal’. These ‘societal partnerships’ are collaborations between organisations in two or more societal sectors that commit to share resources, risks and rewards to achieve agreed objectives for improving society.
Examples of cross-sector societal partnerships include Benetton and the United Nations Volunteers Programme, for the 2001 International Year of Volunteers, and the World Bank-initiated Business as Partners for Development and the Public–Private Partnership 2000 for national disaster reduction in the United States. For the most part, such partnerships are time-limited, while others may evolve into a partnership organisation when a new organisation is created with its own board and secretariat. Examples include the Forest Stewardship Council and the Global Alliance to Improve Nutrition.
In this guidebook I describe three generations of cross-sector partnership to emphasise an evolving focus on the scale of a partnership’s impact on a public-interest matter.
a It could be argued that as public funds are being used in PPPs they should also be assessed in terms of their broader societal contribution, and I return to this point below.
and ten years later it had reached over 6,000 businesses in 120 countries, many of whom collaborate on practical projects with the UN system, government development agencies and civil society. For example, Daimler-Chrysler in South Africa works with the German Development Agency GTZ to help address HIV/AIDS. The partnership helps the company reach not only its own workers, but their families and the community as well, through an HIV/AIDS prevention and care programme. Another example highlighted by the UNGC is the comprehensive labour agreement signed between the oil firm Statoil and the International Federation of Chemical, Energy, Mine and General Workers’ Unions.3 The agreement between the Norwegian oil firm and the trade union group covers 16,000 employees in 23 countries. Hundreds of other innovative collaborations are described on the UNGC’s website and in the reports from their participant companies.4 At the UNGC’s Tenth Anniversary Summit in New York the emphasis was on working with business towards a ‘tipping point’ that would make business responsibility and sustainability the norm. Such a goal requires more than increasing the number of partners or partnerships; it will involve transforming those relations into catalysts of wider social change. This guidebook provides one tool for reaching ‘the tipping point’.
Although I offer a definition of partnership, the concept of partnership means different things in both form and function to different people. To clarify your perspectives and those of your colleagues, try Exercise A on understanding partnerships (see Box 3).
Box 3 Understanding partnerships (Exercise A)
This four-part exercise helps you to consider the concept of partnership and the reasons for and against partnering.
  1. Exploring the term
    • Write down at least three words that describe something similar to a partnership or partner
    • Ask a colleague to do the same
    • If in a team, put your answers on sticky notes, then place them on a flipchart
    • Discuss in the team or with a colleague how partnership can be understood
  2. Intuitive understandings
    • Complete the following sentences with whatever first comes into your mind:
      ‘The corporate partnership I am working on is…
      _______________________________________
      _______________________________________
      ‘Partnerships won’t…
      _______________________________________
      _____...

Table of contents

  1. Cover
  2. Half Title
  3. Title
  4. Copyright
  5. Contents
  6. Foreword
  7. Acknowledgements
  8. Introduction
  9. 1 A planet of partnerships
  10. 2 Generations of partnership
  11. 3 Transcending limitations with a third generation of partnerships
  12. 4 Assessing your partnering
  13. 5 Evolving to the next generation of partnership
  14. 6 The challenges facing third-generation partners
  15. 7 The particular opportunities and challenges of third-generation partnerships for development
  16. Conclusions
  17. About the author
  18. Lifeworth Consulting

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