Political Public Relations

Concepts, Principles, and Applications

Jesper Stromback, Spiro Kiousis, Jesper Stromback, Spiro Kiousis

• Publisher: Routledge
• Year: 2019
• ISBN:
  9781351053129
• Edition: 2
• Topic: Business
• Subtopic: Public Relations
• Index: Business

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations.

The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research.

This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science.

Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.

Index

• Abraham, L. 149
• access 110, 112
• accessibility effect 155, 181
• accountability 182
• Acosta-Alzuru, C. 97
• active publics 21; activism: corporations 361, 363–364; institutionalization and network formation 318–320; issue framing and network building 315–317; issues management and relationship networks 309–311; network strategy framework 311–313, 320–323; online 89, 92, 93; political opportunity 313–314; social change and 53–54; underrepresented groups 335–337; use of political public relations 308–309; conclusion 323–324
• Adamic, L. A. 360
• Adams, A. 87
• Adams, Samuel 2
• advertisements 85–86, 198, 295, 363
• Advertising Value Equivalent (AVE) 177
• advocacy: democracy and 52; frames 153, 154; lobbying as 276–278; online 332
• aesthetic representation 199
• affective polarization 118–119
• Affordable Care Act 352
• agenda building 48, 114, 128, 130–131, 257
• agenda setting: digital political public relations 95; frames and 47–49; by president 239, 240, 354; by public 138–139; theory of 129–130
• agenda-melding 53
• Airbus 283
• Alaimo, K., chapter by 349–369
• Aldoory, L. 371
• Alexander, J. B. 373
• Allcott, H. 357, 360
• Alvesson, M. 279
• AMEC (International Association for Measurement and Evaluation of Communication) 176–177
• American Revolutionary War 2
• apolo...