Part I
Press history
Chapter 1
Press history as political mythology
Pioneering Victorian studies portrayed the history of the British press as a story of progress in which newspapers became free from government and served the people.1 This became an orthodoxy that lasted a hundred years.
According to this Whig account, the press became independent partly as a consequence of a heroic struggle against state censorship, inspired principally by a love of liberty. Key developments in this struggle are said to be the abolition of the Court of Star Chamber (1641), the end of newspaper licensing (1694), Foxâs Libel Act (1792), and the repeal of newspaper taxes in the period 1853â61.2
The winning of freedom is also attributed, in this traditionalist view, to the capitalist development of the press. Indeed some Whig historians place greater emphasis on market liberation than on political struggle as the main driver of press freedom, especially in the eighteenth and early nineteenth centuries. âThe true censorshipâ, John Roach writes of the press in the Hanoverian era, âlay in the fact that the newspaper had not yet reached financial independence, and consequently depended on the administration or the partiesâ.3 It was allegedly only when the press was established on an independent commercial footing that newspapers became âthe great organs of the public mindâ free from both government and party tutelage.4
Advertisers are said to have played an especially important role in this process of liberation. As Ivon Asquith argues in relation to the press in the period 1780â1820:
Since sales were inadequate to cover the costs of producing a paper, it was the growing income from advertising which provided the material base for the change of attitude from subservience to independence. It is perhaps no exaggeration to say that the growth of advertising revenue was the single most important factor in enabling the press to emerge as the Fourth Estate of the realm.5
The press, in this traditionalist account, became a representative institution by the mid-nineteenth century. Market competition, we are told, âforced papers to echo the political views of their readers in order to thriveâ.6 As a consequence, the press became a great democratizing agency which âhelped to articulate, focus and formulate the growing force of public opinionâ.7 The press also contributed allegedly to the maturing of Britainâs democracy in later Victorian Britain by reporting the news in a more responsible manner. This interpretation was once so hegemonic that even a Marxist like Raymond Williams wrote approvingly that âmost newspapers were able to drop their frantic pamphleteeringâ in the period after 1855.8 Similarly, the progressive historian Alan Lee portrayed the later Victorian period as a near-golden age of journalism.9
Of course, Whig press history was never monolithic even during the period of its ascendancy. While most press historians in this tradition viewed the 1850s as the time when the British press became truly free, some revisionists argued that this happened later.10 Foremost among these was Stephen Koss who argued, in a celebrated two-volume history, that the full emancipation of the press from authority did not take place until the later 1940s.11 But while the date of the pressâs liberation was disputed, the storyline remained the same. The press progressed from being an instrument of government and party to becoming the voice of the people.
This book attacks this Whig narrative on three main counts. The period around the middle of the nineteenth century inaugurated, it is argued, not a new era of press freedom but a system of censorship more effective than anything that had gone before. Market forces succeeded where legal repression had failed in conscripting the press to the social order in mid-Victorian Britain. While market censorship softened in the subsequent period, it still rendered the press unrepresentative. Far from becoming the Fourth Estate of Whig legend, much of the press degenerated into ârotten boroughsâ dominated by oligarchs.
Secondly, the struggle against press censorship was not inspired solely by a love of liberty. This is to project contemporary sensibilities on to people with different mind-sets from our own. In fact, many leading parliamentary campaigners against press taxes in the nineteenth century were more preoccupied with indoctrinating the masses than with planting the tree of freedom. How they are remembered, in the Whig account, is different from how they were.
Above all, the Whig projection of press history as an unfolding story of popular empowerment is too simplistic. Of course, the dismantling of repressive state censorship was an historic advance; and up to the 1850s the theme of progress in the development of the press has some substance. But the press subsequently became ever more entangled in the coils of power: not just the influence of political parties that so concerned Whig revisionists but the bind-weeds of power in all its manifestations â economic, cultural, social and political. Much of the press chose to side with privilege, and in some cases to actively bully the vulnerable.
This counter-thesis was first published in 1981.12 It contributed to a sea-change in the academic history of the press, reflected in recent overviews of the field.13 Some thirty-five years and seven editions later, it is clear that Whig press history is in retreat, with few adherents left.14 No historian now narrates the development of the press âup to the present dayâ as an unfolding story of progress in the way that Whig historians like Stephen Koss and their Victorian antecedents once did.
Afterlife
Yet if Whig press history has lost favour in universities, it lives on in the pages of the press. Hallowed Whig themes are reverently presented as established truths. âIt was advertisingâ, proclaims the former Guardian editor, Alan Rusbridger, âthat set the British press freeâ.15 âRemember, advertisers guarantee press freedomâ, echoes John Bird, founder of the Big Issue.16
Another consecrated theme, the struggle against state censorship, gets a regular airing in a distorted form. Numerous newspaper articles and editorials in 2013 claimed that âthree hundred years of press freedomâ would come to an end if Leveson-inspired reform was implemented.17 This implied that the press was already free in 1750 when publication of fundamental criticism of the social order was a criminal offence, and when even the reporting of parliamentary debates was prohibited, and that this long entrenched freedom would be terminated if the pressâs self-regulatory system was audited by an independent panel established (like the BBC) by Royal Charter. This is not serious history but crude propaganda based on a total disregard of the evidence, in which the past is being misreported to influence the present.18
The empowerment theme of Whig press history is also often presented in the press in a simplistic way, stripped of any nuance. Thus, Trevor Kavanagh boasts in The Sun that âa traditionally robust newspaper industry ⌠for 300 years ⌠has been the defender of the ordinary citizen against the rich and powerfulâ.19 This is a view of press history in which imperialism, anti-semitism, hostility towards migrants, the persecution of gays and lesbians, the bullying of those on benefits, the adulation of âwealth-creatorsâ and cheerleading for right-wing governments has been conveniently airbrushed from the record.
These are all examples of the way in which Whig press history â now long repudiated by historians â lives on in the press. What follows is an alternative, evidence-based account informed by recent scholarship. For the sake of brevity, we will begin our account in the early nineteenth century when newspapers were displaying increasing signs of independence from government.
Notes
1 F. K. Hunt, The Fourth Estate, 2 vols. (London, David Bogue, 1850); A. Andrews, The History of British Journalism, 2 vols. (London, Richard Bentley, 1859); J. Grant, The Newspaper Press, 3 vols. (London, Tinsley, 1871); H. R. Fox Bourne, English Newspapers, 2 vols. (London, Chatto & Windus, 1887).
2 F. Siebert, Freedom of the Press in England, 1476â1776 (Urbana, University of Illinois Press, 1956); H. Herd, The March of Journalism (London, Allen and Unwin, 1952).
3 J. Roach, âEducation and public opinionâ in C. W. Crawley (ed.) War and Peace in an Age of Upheaval (1793â1830) (Cambridge, Cambridge University Press, 1965), p. 181.
4 Ibid., p. 180.
5 I. Asquith, âAdvertising and the press in the late eighteenth and nineteenth centuries: James Perry and the Morning Chronicle 1790-1821â, Historical Journal, xviii (4), 1975, p. 721. This is an especially scholarly presentation of a once standard view, typified by R. Altick, The English Common Reader (Chicago, University of Chicago Press, 1957), and C. W. Crawley (ed.) War and Peace in an Age of Upheaval (1793â1830) (Cambridge, Cambridge University Press, 1965), p. 322.
6 H. Barker, Newspapers, Politics and English Society, 1695â1855 (Harlow, Longman, 2000), p. 4.
7 Barker, Newspapers, Politics and English Society, p. 225.
8 R. Williams, The Long Revolution (Harmondsworth, Pelican, 1965), p. 218. He later modified his view in R. Williams, âThe press and popular culture: an historical perspectiveâ in G. Boyce, J. Curran and P. Wingate (eds.) Newspaper History (London, Constable, 1978).
9 A. J. Lee, The Origins of the Popular Press, 1855â1914 (London, Croom Helm, 1976).
10 For example G. Boyce, âThe fourth estate: the reappraisal of a conceptâ in Boyce et al. (eds.) Newspaper History (1978), documented the continuing influence of political parties on the press, extending into the twentieth century. Some historians in this tradition, such as F. Williams, Dangerous Estate ...