eBook - ePub

Crisis Management By Apology

Name: Crisis Management By Apology
ISBN: 9781135650247

Corporate Response to Allegations of Wrongdoing

Keith Michael Hearit,

264 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Crisis Management By Apology

Corporate Response to Allegations of Wrongdoing

Keith Michael Hearit,

About this book

This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan.

The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.

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Yes, you can access Crisis Management By Apology by Keith Michael Hearit in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.