Advertising Management

Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe

• Publisher: Routledge
• Year: 2014
• eBook ISBN: 9781317477648
• Subtopic: Architecture General

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

Table of contents

• Cover Page
• Half Title page
• Title Page
• Copyright Page
• Contents
• Preface and Acknowledgments
• Part I Advertising Management Fundamentals
• Part II Advertising Financial Matters
• Part III Advertising Business Plans
• Part IV Advertising Planning
• Part V Advertising Budget Management
• Part VI Advertising Management: Dealing with People
• Part VII Advertising Management Decisions
• Part VIII Advertising Management Environment
• Part IX Managing the Future of Advertising
• Part X Managing Yourself
• Index
• About the Authors