eBook - ePub

Product Planning Essentials

Name: Product Planning Essentials
ISBN: 9781317462071

Kenneth Kahn,

280 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Product Planning Essentials

Kenneth Kahn,

About this book

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.

Changes to the Second Edition

• Addition of two chapters on design and legal considerations.

• Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.

• Simplified technical discussions of planning techniques for improved comprehension.

• Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

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Yes, you can access Product Planning Essentials by Kenneth Kahn in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.