Choice and Preference in Media Use
eBook - ePub

Choice and Preference in Media Use

Advances in Selective Exposure Theory and Research

  1. 496 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Choice and Preference in Media Use

Advances in Selective Exposure Theory and Research

About this book

Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity.

Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies.

In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

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Yes, you can access Choice and Preference in Media Use by Silvia Knobloch-Westerwick in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Author Index

Abbott 87, 389
Abrams 43, 291, 292, 385, 417
Achelpohl 77, 91, 387
Adams 137, 385
Aday 149, 150, 398
Adomavicius 339, 385
Adorno 9, 23, 385
Advertising Research Foundation 10, 385
Ahituv 328, 421
Ajzen 17, 30, 213, 216, 385, 396
Akers 77, 91, 387
Albarracín 145, 385, 398
Alexander 68, 385
Allen 71, 385
Alter ix, 42, 120, 121, 203, 205, 206, 261, 262, 263, 284, 300, 302, 308, 317, 318, 319, 340, 370, 372, 375, 386, 390, 391, 406, 408, 421
Althaus 72, 79, 82, 385, 425
Aluja-Fabregat 249, 386
Anderson 38, 68, 77, 91, 93, 123, 222, 249, 271, 386
Andrejevic 282, 386
Angwin 358, 386
Annenberg Media Exposure Research Group 75, 76, 81, 367, 386
Antonio 249, 396
Appel 347, 429
Appiah 299, 300, 301, 302, 308, 310, 370, 376, 377, 386, 406
Arceneaux 113, 386
Aristotle 39, 256, 386
Armstrong 206, 282, 386, 414
Arnett 245, 386
Aronson 13...

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. CONTENTS
  5. Preface
  6. SECTION I Overarching Terms and Theories
  7. SECTION II Methodological Considerations
  8. SECTION III Information Context
  9. SECTION IV Entertainment Context
  10. SECTION V Crossroads of Information and Entertainment
  11. SECTION VI Looking Ahead
  12. References
  13. Subject Index
  14. Author Index