International Cases in the Business of Sport

Simon Chadwick, Dave Arthur, John Beech

• Publisher: Taylor & Francis
• Year: 2017
• Print ISBN: 9781138802445
• eBook ISBN: 9781317623496
• Edition: 2
• Topic: Business
• Subtopic: Sport & Exercise Science
• Index: Business

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice.

Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources.

International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Table of contents
• List of figures
• List of tables
• Notes of contributors
• Acknowledgements
• Introduction
• Case 1 Bringing the National Football League’s Super Bowl to the big stage: The marketing and business aspects of Super Bowl XLVII
• Case 2 Rivalry in the German Bundesliga: Opportunities for and threats to marketing football
• Case 3 If the quenelle is racist, then ‘all priests are paedophiles’ and pineapples will be banned
• Case 4 The Sochi WINTER Olympic Games and their sports tourism and events management potential for the Russian Federation
• Case 5 Super League Magic Weekend: Using events to engage rugby league fans new and old
• Case 6 Paris Saint-Germain: A new brand to dream even bigger
• Case 7 “CELEBRIFICATION”: A case study of Lolo Jones
• Case 8 End of the Road: Why the Istanbul F1 Grand Prix came to a screeching halt
• Case 9 How did a small-town ice hockey club become a European Trophy winner? The case of Jyväskylä Ice Hockey Club, Finland
• Case 10 The strategic repositioning of Olympique Lyonnais: Towards a new business model
• Case 11 Social media and media management
• Case 12 The death of Colonel Reb
• Case 13 Any publicity is good publicity? Nike’s controversial campaigns and management of celebrities
• Case 14 Strategic repositioning of CONCACAF: Rebuilding trust in the ‘beautiful game’
• Case 15 The Canadian sport delivery system: Challenges facing recreational sport
• Case 16 Selling the rights to broadcast football games in Europe: The controversy still continues
• Case 17 Leveraging the benefits of sport sponsorship: A global brand’s local engagement through sport sponsorship
• Case 18 Impacts of an international motorsport event on a small Caribbean island
• Case 19 MK Dons FC and AFC Wimbledon: Moving the goalposts and rising from the ashes
• Case 20 How to spend 20 years filling up the stadium, and then lose fans in 4 years
• Case 21 When sponsorship turns sour in elite sport
• Case 22 Designing policies and strategies to safeguard, conserve and reclaim/reuse water resources at sport facilities
• Case 23 The football World Cup 2014
• Case 24 ‘A tale of two 9’s’: The business of golf
• Case 25 PyeongChang 2018 marketing: The new horizon for the Winter Olympics
• Case 26 The National Football League in London
• Case 27 ‘We don’t do walking away’
• Case 28 Red Bull in energy drinks and football
• Case 29 Development of a professional football league in Singapore: A sinking or successful league?
• Index