Social Psychology of Consumer Behavior

Michaela Wanke, Michaela Wanke, Michaela Wänke

• Publisher: Psychology Press
• Year: 2008
• Print ISBN: 9781841694986
• eBook ISBN: 9781136642838
• Topic: Psychology
• Subtopic: History & Theory in Psychology
• Index: Psychology

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective.

The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research.

The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.

Index

A

Abstract goals, 376–377, 380

Abstract language, 68, 77, 172, 323

Abstract representations 13, 67–69, 76–78, 185, 235, 322, 337, 352

Accessibility, 31, 47

of attitudes, 5, 35, 264–265

of brand exemplars, 241

experiences, 203–204, 206–211;

see also processing experience of feelings, 177, 179, 192

of goals, 376

of information, 11, 27–29, 34, 114, 122, 179, 256–257, 261

of knowledge, see accessibility of information

of motives, 300

of norms, 281

of processes, 31–32

relative, 177, 179, 191–192

Accuracy, 96, 211, 236

motivation, 257, 259, 261, 265, 329

Achievement, 370, 373

goal, 52, 182, 229, 233, 235, 239, 366, 376

of a goal, see goal accomplishment

Actor-observer effect, 68

Ads, see advertising

Advertising, 45, 71, 214, 251, 301–306, 311, 319, 322, 356

advocacy, 301

affect in, 22, 48, 115–116, 171, 196;

see also advertising strategy

appeals, 229, 232, 243

and attitude towards the ad, 4, 36, 302

and borrowed interest tactic, 301, 303

and celebrity endorsers, 42–43, 154, 159, 303, 311

comparative advertising, 22, 239, 301

credibility of, ...

Table of contents

• Frontiers of Social Psychology
• Contents
• Section I Introduction: A Tale of Two Disciplines
• Section II The Construal of Consumer Judgments and Decisions
• Section III Affective and Cognitive Feelings in Consumer Judgment
• Section IV Social and Media Influences on Judgment and Behavior
• V Section Goals and Self-Regulation
• Index