With business schools becoming increasingly market-driven, questionable trends have emerged, such as the conflation of academic and corporate management, and the notion that academics and students are market players, who respond rationally to market signals.

Using individual studies from leading scholars in a variety of disciplines and countries, this book identifies the global pressures behind these trends. It focuses on the debates surrounded the commercialization of business schools, and the rise of different methods of measuring their success. In their unique approach, the authors and editors discuss the impact of the confrontation between the timeless values embodied by Minerva, the Roman goddess of Wisdom, and the hard realities of competition and corporatization in modern society.

This book will be compelling reading for students and academics in critical management studies, organizational studies, public management and higher education, as well as for stakeholders in academia and educational policy.

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Yes, you can access The Corporatization of the Business School by Tony Huzzard, Mats Benner, Dan Kärreman, Tony Huzzard,Mats Benner,Dan Kärreman in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

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Publisher

Year

Print ISBN

eBook ISBN

Topic

Subtopic

Index

Cover
Half Title
Title Page
Copyright Page
Table of Contents
List of contributors
Editors’ foreword
Acknowledgements
1. Exploring and experiencing the corporate business school
2. Business schools in their university setting: A historical perspective
3. A mania for assessment: How an audit culture undermines the purpose of universities
4. The university/bureaucracy complex: Accreditation, globalization and the corporatized business school
5. How to become less excellent
6. (Un)Conditional surrender?: Why do professionals willingly comply with managerialism?
7. Uncreative destruction: Competition and positional games in higher education
8. Being branded by the business school
9. From consumer to brand: Exploring the commodification of the student in a university advertising campaign
10. The rise and fall of a management education programme: The tension between academic and vocational education in business schools
11. Against idle complicity: Challenging the employability agenda in teaching and daily academic life
12. Being edited: Academic journals and knowledge corporations
13. Mixing oil and water: On the co-production of professional and disciplinary goals in the modern business school
14. Minerva meets the market: From managerialism to critical reflexivity
Index

About this book

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Table of contents