Marketing Cultural and Heritage Tourism
eBook - ePub

Marketing Cultural and Heritage Tourism

A World of Opportunity

  1. 180 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing Cultural and Heritage Tourism

A World of Opportunity

About this book

Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that "drive market" that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.

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Yes, you can access Marketing Cultural and Heritage Tourism by Rosemary Rice McCormick in PDF and/or ePUB format, as well as other popular books in Social Sciences & Archaeology. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2016
Print ISBN
9781138405028
eBook ISBN
9781315424835
Topic
Social Sciences
Subtopic
Archaeology
Index
Social Sciences

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Table of Contents
  5. Foreword
  6. Introduction and Welcome
  7. Chapter 1: Tourism 101ā€”The Cultural & Heritage Business Opportunity
  8. Chapter 2: The Cultural & Heritage Traveler Study
  9. Chapter 3: Marketing and Monetizing Cultural & Heritage Tourism
  10. Chapter 4: Partnership Strategies to Build Tourism Business
  11. Chapter 5: Targeting Your Most Productive Visitor Prospects
  12. Chapter 6: Merchandising, Special Events and Public Relations
  13. Chapter 7: Guest Servicesā€”Training Your Team to Be Tourism Ambassadors
  14. Chapter 8: Driving Cultural Tourism: Drive-Market and Group Tours
  15. Chapter 9: Riches From Niches: Shopping and Dining/Culinary Marketing
  16. Chapter 10: Online, Social Media and Mobile Marketing to Tourists
  17. Chapter 11: Perspectives From Industry Leaders: Innovative Ways to Market Cultural & Heritage Tourism
  18. Chapter 12: Developing Your Cultural & Heritage Tourism Marketing Plan With a Focus on Innovation and Cultural Entrepreneurship
  19. Conclusion and Acknowledgements
  20. Appendix A: Glossary of Tourism Terms and Resources
  21. Appendix B: For More Information