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Routledge Handbook of Hospitality Marketing
Routledge Handbook of Hospitality Marketing
📖 Book - PDF

Routledge Handbook of Hospitality Marketing

Dogan Gursoy
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pages
628 pages
language
English
format
ePUB (mobile friendly) and PDF
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Available on iOS & Android
📖 Book - PDF

Routledge Handbook of Hospitality Marketing

Dogan Gursoy
Book details
Table of contents
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About This Book

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.

Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry's past mistakes as well as future opportunities.

The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

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Information

Publisher
Taylor and Francis
Year
2017
ISBN
9781315445502
Topic
Business
Subtopic
Hospitality, Travel & Tourism Industry
Edition
1

Table of contents