
- 178 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future. It looks at the airline business through the eyes of both the airlines themselves and also their customers, drawing upon the experience and views of industry personalities.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Stormy Skies by Paul Clark in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Dedication
- Title Page
- Copyright Page
- Table of Contents
- List of Figures
- Note on Chapter Titles
- Acknowledgements
- Preface
- 1 âI Should Have Known Betterâ: A History of Crisis and Prediction
- 2 âTomorrow Never Knowsâ: Forecasting Aircraft Capacity
- 3 âLove Me Doâ: The Changing Nature of Traveller Expectations
- 4 âI Want To Hold Your Handâ: Airline Consolidation
- 5 âYou Never Give Me Your Moneyâ: Pricing and Revenue Management
- 6 âWith a Little Help From My Friendsâ: Social Media
- 7 âStrawberry Fields Foreverâ: The Environment
- 8 âHere Comes the Sunâ: 20â20 Vision
- Index