Stormy Skies
eBook - ePub

Stormy Skies

Airlines in Crisis

  1. 178 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Stormy Skies

Airlines in Crisis

About this book

As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future. It looks at the airline business through the eyes of both the airlines themselves and also their customers, drawing upon the experience and views of industry personalities.

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Yes, you can access Stormy Skies by Paul Clark in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2016
Print ISBN
9780754678878
eBook ISBN
9781317049715

Table of contents

  1. Cover
  2. Half Title
  3. Dedication
  4. Title Page
  5. Copyright Page
  6. Table of Contents
  7. List of Figures
  8. Note on Chapter Titles
  9. Acknowledgements
  10. Preface
  11. 1 ‘I Should Have Known Better’: A History of Crisis and Prediction
  12. 2 ‘Tomorrow Never Knows’: Forecasting Aircraft Capacity
  13. 3 ‘Love Me Do’: The Changing Nature of Traveller Expectations
  14. 4 ‘I Want To Hold Your Hand’: Airline Consolidation
  15. 5 ‘You Never Give Me Your Money’: Pricing and Revenue Management
  16. 6 ‘With a Little Help From My Friends’: Social Media
  17. 7 ‘Strawberry Fields Forever’: The Environment
  18. 8 ‘Here Comes the Sun’: 20–20 Vision
  19. Index