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Dictionary of Advertising and Marketing Concepts
Dictionary of Advertising and Marketing Concepts
📖 Book - PDF

Dictionary of Advertising and Marketing Concepts

Arthur Asa Berger
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pages
143 pages
language
English
format
ePUB (mobile friendly) and PDF
availableOnMobile
Available on iOS & Android
📖 Book - PDF

Dictionary of Advertising and Marketing Concepts

Arthur Asa Berger
Book details
Table of contents
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About This Book

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

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Information

Publisher
Taylor and Francis
Year
2016
ISBN
9781315430515
Topic
Languages & Linguistics
Subtopic
Communication Studies
Edition
1

Table of contents