eBook - ePub

The Business of Creativity

Name: The Business of Creativity
ISBN: 9781315418834

Toward an Anthropology of Worth

Brian Moeran,

299 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Business of Creativity

Toward an Anthropology of Worth

Brian Moeran,

About this book

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

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Yes, you can access The Business of Creativity by Brian Moeran in PDF and/or ePUB format, as well as other popular books in Social Sciences & Anthropology. We have over one million books available in our catalogue for you to explore.