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The tangible value of increased water efficiency, reuse and recycling and improved social license to operate are moving more companies to adopt water stewardship strategies. This book frames an expanded strategy for water stewardship andbusinessvalue creation, including brand value, that benefits a range ofstakeholders including consumers, customers, investors and employees.
The book showsthat until recently the linkage between full business value and water stewardshiphas beenmissing from the corporate agenda. This linkage and value creation from a leading water strategy is increasingly important to socially responsible investors and "aspirationals" who value companies that have a social mission or focus to their overall business strategy. In general the largest portion of a company's market capitalization is intangible value and understanding how a water strategy contributes to this intangible value is essential.
Theauthors include cases studies and a framework or path forward to guide companies as they seek to build leading water strategy that goes beyond water stewardshipto drive full business value from this investment. The book establishes the linkages and value from an integrated water and business strategy and an approach for companies to follow.