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Messages
Messages
📖 Book - PDF

Messages

An Introduction to Communication
Arthur Asa Berger
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pages
240 pages
language
English
format
ePUB (mobile friendly) and PDF
availableOnMobile
Available on iOS & Android
📖 Book - PDF

Messages

An Introduction to Communication
Arthur Asa Berger
Book details
Table of contents
Citations

About This Book

This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger's informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and settings in which communication occurs. Messages is a strong option for instructors who want a student-friendly alternative to the standard encyclopedic textbook.This text: •Contains chapters on key contemporary topics such as social media, communication and identity, and visual communication •Includes accessible popular cultural examples ranging from advertisements to folk tales to James Bond films, all based on Berger's years of expertise as an author and scholar in mass media and popular culture•Incorporates useful pedagogical features such as exercises, quotes from key theorists, and cartoons

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Information

Publisher
Taylor and Francis
Year
2016
ISBN
9781315424712
Topic
Languages & Linguistics
Subtopic
Communication Studies
Edition
1

Table of contents