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Technology, Business and the Market
Technology, Business and the Market
📖 Book - PDF

Technology, Business and the Market

From R&D to Desirable Products
John S. Sheldrake
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pages
112 pages
language
English
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ePUB (mobile friendly) and PDF
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Available on iOS & Android
📖 Book - PDF

Technology, Business and the Market

From R&D to Desirable Products
John S. Sheldrake
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About This Book

John Sheldrake's long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products. Using case studies, Technology, Business and the Market explores the impact of new materials, techniques and technologies, and looks at the links between innovation, entrepreneurship, business (including finance), design, manufacturing, branding and marketing. The author examines the ways in which scientific endeavour is conditioned and even distorted by contextual issues such as finance and fashion. This demonstration of the synthesis of technology, business and the market has relevance for students, practitioners and policy makers in established and emerging markets.

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Information

Publisher
Taylor and Francis
Year
2016
ISBN
9781317046295
Topic
Technology & Engineering
Subtopic
Applied Sciences
Edition
1

Table of contents