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About This Book
This book provides an integrative Business Transformation Management Methodology, the BTM², with an emphasis on the balance between the rational aspects of transformation and the often underestimated emotional readiness of employees to absorb and accept transformation initiatives.
Comprising four phases - Envision, Engage, Transform, and Optimize - the methodology integratesexpertise fromareas such as strategy, risk, andproject management.Covering the formal and informal structures and roles needed for a successful transformation, the authors cover awide range of theory to help understand the phenomenon of transformation.
A'360-degree' view on what business transformation means and how to manage it successfully, this handbook issuitable forbusiness executives dealing with organizational change. A range of illustrative case studies ensure this is also a valuable resource foracademicsinterested in change and transformation management.