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Marketing and Supply Chain Management
Marketing and Supply Chain Management
📖 Book - PDF

Marketing and Supply Chain Management

A Systemic Approach
Dimitris Folinas, Thomas Fotiadis
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pages
232 pages
language
English
format
ePUB (mobile friendly) and PDF
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Available on iOS & Android
📖 Book - PDF

Marketing and Supply Chain Management

A Systemic Approach
Dimitris Folinas, Thomas Fotiadis
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About This Book

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.

Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.

This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

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Information

Publisher
Taylor and Francis
Year
2017
ISBN
9781317296256
Topic
Business
Subtopic
Marketing
Edition
1

Table of contents