Toyota's Global Marketing Strategy

Innovation through Breakthrough Thinking and Kaizen

Shozo Hibino, Koichiro Noguchi, Gerhard Plenert

• Publisher: Productivity Press
• Year: 2017
• Print ISBN: 9781138059412
• eBook ISBN: 9781351671552
• Edition: 1
• Topic: Business
• Subtopic: Business General
• Index: Business

There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota's thinking habits go beyond the shop floor and influence and guide Toyota's marketing function.

Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking.

Written by Toyota's former executive managing director and founder of Breakthrough Thinking, Toyota's Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen:

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• Explores Toyota's "Breakthrough Thinking"

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• Examines how Toyota conducts information gathering.

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• Illustrates how Toyota builds and maintains its unique business culture

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• Shows how Toyota "goes to the customer" and comprehensively studies how customers use their products

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• Reveals Toyota's cars have become some of the biggest selling models in the USA

The authors of this book explore Toyota thinking habits as well as Toyota's global marketing strategy, which, since the 1980sa, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study.

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Table of Contents
• Preface
• Acknowledgments
• Prologue
• Chapter 1: Introduction: What Does Toyota’s “Thinking Habits” Mean? What Is the Toyota Way of Thinking?
• Chapter 2: Secret Ingredient #1: Don’t Chase Tradition—The Uniqueness Principle
• Chapter 3: Secret Ingredient #2: Just-in-Time Information Collection—The Purposeful Information Principle
• Chapter 4: Secret Ingredient #3: A Professional Systems Architecture—The Systems Principle
• Chapter 5: The Hybrid Thinking Engine Drives Toyota: Breakthrough Thinking’s Four Principles
• Chapter 6: Secret Ingredient #4: A Company That Nurtures People—The People Involvement Principle
• Chapter 7: Secret Ingredient #5: Explore the Reason for Existence—The Purpose Principle
• Chapter 8: Secret Ingredient #6: In Pursuit of the Ultimate Solution—The Future Solution Principle
• Chapter 9: Secret Ingredient #7: When Progressing toward Ideal Future Solutions, Confront the Present—The Living Solution Principle
• Chapter 10: The Seven Thinking Habits of Global Marketing
• Epilogue
• Appendix: Global Network of Toyota
• Bibliography
• Index