Measuring Customer Service Effectiveness
eBook - ePub

Measuring Customer Service Effectiveness

  1. 174 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Measuring Customer Service Effectiveness

About this book

Good customer service may be seen as a crucial asset for most organisations. But how do you know that you are delivering good customer service both externally and internally and, more importantly, delivering it to meet and exceed your customers' expectations? Customer service is an intangible thing, it is perishable and it is personal, so measuring it can be complicated and less than straightforward. Help is at hand. Sarah Cook's down-to-earth guide provides the rationale behind measuring service effectiveness externally and internally and explains the measurement process, from preparation to managing the results. The book also includes an exploration of the various techniques open for measuring effectiveness and how to use them. Utilising her consultancy experiences the author has ensured that there is plenty of ready-to-use materials to enable you to start measuring your own organisation's service effectiveness straight away.

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Yes, you can access Measuring Customer Service Effectiveness by Sarah Cook in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2017
Print ISBN
9781138256200
eBook ISBN
9781351919005

Table of contents

  1. Cover Page
  2. Measuring Customer Service Effectiveness
  3. Copyright Page
  4. Contents
  5. List of Figures
  6. Introduction
  7. Acknowledgements
  8. 1 The Business Case for Measurement
  9. 2 Preparing to Measure Customer Service
  10. 3 Qualitative Customer Service Measurement Methods
  11. 4 Quantitative Research Methods
  12. 5 Measuring Internal Service Quality
  13. 6 Benchmarking
  14. 7 Analysing and Communicating the Results
  15. 8 Acting on Results
  16. Recommended Reading
  17. Index