eBook - ePub

Airlines: Managing to Make Money

Name: Airlines: Managing to Make Money
ISBN: 9781351959681

Stephen Holloway,

456 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Airlines: Managing to Make Money

Stephen Holloway,

About this book

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

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Yes, you can access Airlines: Managing to Make Money by Stephen Holloway in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Business General. We have over one million books available in our catalogue for you to explore.