Donât make waves. Blend in. Wait your turn. Unless you want to start a change that mattersâ one that makes a real difference. Your career and contribution to the world depend on it.
Think of a âwaveâ as any change that begins with your decision to act and ripples outward, or as the transfer of energy that creates momentum and ultimately a positive impact. It may be a small decision or action at first, building as it goes.
Some waves are far reaching. Some are small ripples at first. Some waves happen inside organizations, while others sweep over a larger community or marketplace. The common denominator is that one person saw a need or opportunity and decided to be the one to start a change.
And, waves donât have to begin with those who have the most important title or the greatest experience. The new professional, the first-time entrepreneur, the student, or the leader in a Fortune 500 company can all start a meaningful change.
FINDING YOUR WAVE
What change is waiting for you? When you come home, how do you finish the sentence, âIf only we could âŚâ? Finding your wave is essential to creating meaning in your work, building an impactful career, and turning your dreams into reality.
All around you, you see opportunities for impactful change. Theyâre at work and in your communityâ you see a neighborhood in need, a better way for your team to work, a new business idea, or a group of people who can help one another reach their goals.
The opportunity lies in the connection between what the world needs and what you can do. You have to see opportunity before you can make your wave happen. And it will take action from you.
âCompanies donât disrupt, people do.â
â Whitney Johnson, Dare, Dream, Do1
Sure, there are some huge waves that weâve all experienced. Steve Jobs was a Wave Maker⢠who had an astounding impact on our culture and technology. His change was bigger than almost anyone could have imagined. But the size and impact of Steve Jobsâs wave is no reason to miss yours.
Waves are as unique as you are. You have something special to contribute. This book is written for you, whether your wave is big or small. We all have waves within us.
A VERY PERSONAL WAVE MAKER
Before we dive in, let me share my perspective on making waves, which changed after a very personal experience. Call it an âaha momentâ or a turning point, after which I saw this book, and change, through a different lens. You see, for many years, my family had an up-close look at someone who made waves. And even though she is gone, her ripple effects continue. She was a true Wave Maker.
Last year, I received an urgent call from my husband, Jim. His mother, the matriarch of the family, had just had a massive heart attack. I knew from the tone of Jimâs voice that time was running out. Helen Johnson was a force of nature; full of ideas and plans, she was the center of the family. On that hot summer evening we looked at each other sadly, wondering what weâd do without her.
More family arrived and we sat around Helenâs huge oak dining table, as we had so many Sunday lunches and holidays in the past. We began to do what all families do at such times: we shared stories about her life and heard many new ones from friends and neighbors who came by to remember her too.
As a young girl, Helen had worked two and three jobs to put herself through college, and her siblings pooled their savings to ensure they all reached this goal too. She found her lifeâs work as a sixth-grade teacher, and she helped hundreds of children who needed not only guidance in the classroom but an adult who cared about them and shared supplies, encouragement, and support.
She and her husband, Ed, were heartbroken when he was diagnosed with Alzheimerâs disease upon his retirement. But Helen soon became an Alzheimerâs support group leader and she bolstered countless others when their loved ones received this devastating diagnosis. In her darkest hour, she made the decision to help others.
Despite her disappointments, Helen never lost her zest and love of life. She started a seniors group in her church, continued to take college classes and share what she learned with others, and tried social media because she wanted to be where her kids and grandkids were. She was always excitedly planning the next destination for her travel group, was the first to organize a get-together in honor of a friend, and was there for family members when they needed her most.
As we shared stories about Helenâs decisions and actions, which didnât seem that significant when she made them, we realized that her ripple effects were astounding. Her decisions to help in so many situations started changes and reactions that went well beyond what she even knew.
Her ripples started with some very simple questions. In every situation, she asked herself, âWhat can I do?â and âHow can I help?â Then, the hard partâshe did it. Her habit of accountability and her bias for action are powerful lessons in how just one person can start important changes. Her actions led to significant changes not just in the groups she was part of, but in the lives of others, encouraging and lifting them up when they needed it most.
After the services, I dedicated myself to researching and studying individuals who have made waves. I asked trusted colleagues, âWho do you know that is a Wave Maker?â Many animatedly told me about people who had inspired them by starting big or small changes. I eagerly anticipated the interviews because of my colleaguesâ enthusiasm in nominating their Wave Makers. They did not disappoint. I was riveted by stories of how these individuals began and sustained their changes, both big and small. After many conversations, I identified twenty-four Wave Makers to feature in this book. I studied their outlook, as well as the decisions they made and the actions they took when starting their changes. I hope their experiences will be as instructional and inspiring to you as they were to me.
WAVES BEGIN WITH âIF ONLY WE COULDâŚâ
Let me share a few examples of how one personâs actions started a wave, either big or small. They all began with âIf only we couldâŚâ
The college student who organized a way to share wasted campus food with the homeless
The female manager who built commitment and received funding to start a networking group that connects younger female professionals to senior mentors
The young engineer with an idea for a process change that no one had considered, yet it improved both productivity and customer service
The company vice president who translated her growth strategy into simple and clear outcomes, engaging more than three thousand employees to make the vision a reality
The math teacher who convinced the school district to introduce an advanced math curriculum to better prepare students for college
These are diverse examples, and the planning and execution of each wave was different because of its varying scale and complexity. Yet, there are many common themes in the way the individuals who started these changes think, act, and engage with others.
Throughout this book, weâll meet an eclectic group of Wave Makers who led a variety of changes that made life better for those around them. Clint Hurdleâs wave was changing the culture in a Major League clubhouse; Emma Scheffler, while a high school freshman, started a charity to help children and their families fearful about a diabetes diagnosis; and Brett Hurtâs wave was creating a new company based on open sharing of customer opinions and views.
Weâll learn from each of them as well as many others.
LEARNING ABOUT WAVES
Make Waves is based on the belief that we can all learn from one anotherâs waves. I believe that a university professorâs innovative way of creating a learning community is relevant for the new graduate; that a studentâs founding of a community event that has grown for more than twenty-five years has relevance outside a college setting; and that an entrepreneurâs successful start-up holds valuable insights for leaders in the Fortune 500. Even though each change is different, there are common patterns, habits, and strategies that fuel those who start grassroots changes. Together, weâll explore their meaning and discover how you can use these strategies to start your own wave
In many ways, starting a wave is more possible today than ever before. While there have been Wave Makers throughout history, there is a major shift underway that is changing how waves start and build momentum. Trends in culture, media, and technology are transforming the way we collaborate and share, which affects how we work together on any change. Access to information is being equalized so that anyone can have the same knowledge and influence, which is leveling hierarchies.
Recent graduates have very different preferences and expectations than those of other generations for how they consume information and engage with one another. They have grown up in a digital social world, able to share instantly with their circle and beyond. Technology options that didnât exist just a few years ago are creating new expectations about how people communicate and work together. Itâs time to reconsider your old assumptionsâ weâll examine them here.
After we take a fresh look at possibilities, weâll explore how you actually start your change and build momentum. There isnât a step-by-step formula for starting a wave, but there are strategies to help you and lessons to learn from those whoâve done it. I always encourage my clients to take touted âbest practicesâ and learn from them, but translate them only if they fit. The same is true for your wave.
Think, too, about the Wave Makers you already know. Who have you watched start a wave? What actions did they take to make it successful? How did they react when their wave hit a wall? Adding your own observations and experiences to the stories in Make Waves will bring you new insights, and youâll see that successful waves are happening all around you.
Make Waves is designed to give you the confidence and tools you need to get started and to challenge some of your longâ held assumptions. In my work advising leaders about organizational change, I see much conventional wisdom that needs to be revisited; weâll question our beliefs on the traditional way of doing things.
Weâll also look at how Wave Makers realized their goals in spite of setbacks and bumps along the way. Weâll learn how to assess your setbacks, regroup, and find your Plan B.
WAVES WITHIN WAVES
If you are part of an organization, there is a good chance there...