Part I
Real and Imagined Spaces
1
âFunny Men and Charming Girlsâ1
Revue and the Theatrical Landscape of 1914â1918
Andrew Maunder
The established view of First World War theatre in Britain is that it responded to the declaration of war on 4 August 1914 with a flood of crude propaganda plays and never really recovered. Although historians have developed a more sympathetic approach to wartime entertainment, recognizing its importance to combatant and civilian life, much of what was shown remains ignored. A case in point is revue, a pre-war package of topical sketches, comedians and chorus girls which achieved mass appeal after 1914.2 If revue remains neglected, it is not because of a shortage of evidence but because the form itself remains denigrated; silly, superficial, commercial, it seems to represent much that is antithetical to âseriousâ works produced during the conflictâthe writings of trench poets, for example. Yet one of the most famous indictments in Siegfried Sassoonâs poem ââBlightersââ (1917) was prompted by watching Fall In! at the Liverpool Hippodrome in December 1916. The poemâs description of the showâs âprancing/Ranks of harlots,â the audienceâs âcackleâ and Sassoonâs wish for a tank to come âlurchingâ in and crush this unfeeling display, is often used to highlight revueâs questionable attractions, not least its apparently callous disregard for the realities of war.3
Historians of wartime culture have tended to follow Sassoon, adopting a disparaging stance towards an ephemeral form of entertainment that sought public approval and a âfast buck.â Certainly it is the disposable songs which stand out when we look at a show like the Charles Cochran-produced Pell Mell (1916) (Figure 1.1) which ran for 300 performances at Londonâs Ambassadors theatre with titles including âIâm a Musical Comedy Busâness Manâ, and âIâd Like to Know what Cleopatra Did.â Producers like Cochran have been accused of putting serious plays âout of actionâ during the war, putting on puerile comic sketches that exploited vulnerable soldiers on leave who were happy because they âwere no longer under fireâ and ready to be pleased by anything, as George Bernard Shaw put it.4
Along with Sassoon, Shawâs comments offer the best-known disapproval of populist wartime theatre but he did at least recognise its appeal. In 1919 Shaw recalled how Londonâs theatres were âcrowded every night with thousands of soldiers on leave [who] were not seasoned London playgoers,â often âaccompanied by damsels (called flappers)â who together drove the fare on offer.5 Another eyewitness, W. Macqueen-Pope, noted soldiersâ families including parents âwho had never been inside a theatre before, thinking them sinful places, went with their sons and found they were really very enjoyable.â6 Writing in 1918, George Street noted how these spaces also attracted the âgreat many war-workers living in London.â7 Many of these new theatregoers were women who now had their own money to spend.
Figure 1.1 Antony (Leon Morton) and Cleopatra (Dorothy Minto), Pell Mell, 1916.
These observers sounded common themes: the theatre world changing; new audiences entering unfamiliar surroundings. But theyâand many othersâalso highlighted the extent to which London was serving as a âclearing house for the Western Frontâ encouraging a boom in theatre attendance.8 A report written in November 1915 by B.W. Findon summarised how leave trains:
discharged some three thousand officers and men per day, and weekend leave from the various camps in the country has brought to London hundreds of young officers who are bent on making the most of their Friday and Saturday. A good percentage of these⊠would have been differently occupied in the days before the war⊠but the man who has endured the monotony and mud of camp life for several weeks naturally seeks the delights of urban life.9
With no organised activities during leave, theatres became places for these men to find diversion. Two years later, revue producer Albert de Courville claimed that 75% of audiences were now soldiers of all ranks.10 Among them was nineteen-year-old Australian Jack Duffell whose experience of leave at âhomeâ in 1917 included two days in London (âcivilizationâ), where he and another soldier saw the musical, High Jinks, which they âenjoyed immensely.â11 A British officer, Lieutenant F.H. Ennor, whose rank entitled him to more leave than âordinaryâ soldiers, spent evenings similarly engaged. In February 1917 he saw the revues Three Cheers and Zig Zag, as well as the exotic musical Chu Chin Chow. This was followed by The Bing Girls in March, Zig Zag again and Smile before he was sent out to the Front.12 Lieutenant Wilfred Owenâs last recorded theatre trip in June 1918 was to see The Bing Boys on Broadway, the (mis)adventures of two British country bumpkin brothers in America.13
Although other entertainment held its appeal, this chapter will argue for the importance of wartime revue and highlight some of the ways in which revues were generated and played out. When J.M. Barrieâs Rosy Rapture, starring the exotic French danseuse, Gaby Deslys, and featuring a kinema picture of chapters in the life of a young baby and a vicious lampoon of national treasure, Sir Herbert Beerbohm Tree, premiered in March 1915, at least one in the Duke of Yorkâs Theatre audienceâH.M. Walbrookâsaw it as a symptom of cultural decline, or at least that the world really was âbeginning to turn upside down.â14 As will be seen, many of Walbrookâs contemporaries agreed with him. Others, however, saw revues as important outlets for escapism and sociability as well as supplying a kind of black or ironic humour, which appealed to the wartime population, particularly servicemen. More recently James Ross Moore has suggested that revues should be seen as the periodâs most modern form of musical theatre: escapist certainly, but also âvital, influential and innovative,â at the same time as being capable of offering trenchant social commentary.15 Thus although revues have often been dismissed as theatrical froth they occupied a more complex theatrical space than we have traditionally been led to believe, involving different cultural fields and enterprises and a variety of subject positions.
A Theatre for the War
Most contemporary accounts agree that from autumn 1914 the appetite for revue became ârampant.â16 The form predated the war with producers and performers such as George Grossmith, Harry Pelissier and Charles Cochran, importing elements from France (where revue was well-established) and, after the advent of ragtime and syncopated music, the United States.17 Notable pre-war successes included Kill that Fly (1912) and Hullo Tango! (1913). The war, however, represented a watershed in revueâs popularity. Whilst âseriousâ plays such as Edward Thurstonâs shell-shock drama The Cost (1914) closed early, revue began to flourishââthe only theatrical entertainment for which there is still a huge public,â as a writer for Tatler noted in June 1915.18 In The Other Theatre (1947), Norman Marshall suggested that this transformation in the theatrical landscape coincided with the wartime decline of the middle-aged Edwardian actor-managers such as Herbert Beerbohm Tree, George Alexander and Fred Terry, and the purchase of theatres by uncouth âbusiness magnatesâ who, by staging revues and musicals, made âmoney out of the completely uncritical war-time audience.â Marshall felt these men viewed their theatrical properties as âimpersonallyâ as their other holdingsââfactories, the hotels, the chains of shops, the blocks of flatsâ with no interest in the theatre as art.19 His interpretation says a lot about how revue has come to be positioned; promoters are judged as obscure or irrelevant and content as crude and opportunistic, yet the genre cannot be completely ignored.
More recently, Gordon Williams has found more of interest in the ways in which two forms of wartime revueâthe spectacular and the intimateâovertook musical comedy as the main competitor for audiences for plays, yet became classed as âlowâ rather than âhighâ culture.20 This label proved difficult to shake off. In 1917 Tatler described revues as âpantomimes without the fairytale.â21 While, on the one hand, a reference to the idea that a revueâs task was to offer spectacular scenes and light-hearted escapism, on the other, it is a comment designed to suggest dumbing down. By this time the cultural landscape had altered to include such names as the aforementioned Charles Cochran (1872â1951), Alfred Butt (1878â1962), AndrĂ© Charlot (1882â1956) and Albert de Courville (1887â1960), well-known and reliable money-spinners who developed revue into a speciality, bringing good business to the theatres in which they had a financial interest, enabling them to keep afloat in quiet periods. As has been noted, these were ânew typesâ of theatre professionals. As âproducersâ (a new term in 1914) they competed with each other and with the actor managers reliant on wartime revivals of costume dramas such as The Scarlet Pimpernel or Sweet Nell of Old Drury which audiences were believed to find comforting and uplifting but which were also old-fashioned.
The sense of the war sweeping âlegitimateâ drama away beneath a deluge of revues is apparent in the testimonies of theatrical critics and other theatregoers of the time. Some had expected that the war would create a new brand of patriotic drama to inspire the nation but they were disappointed. As the Bystander complained in March 1915, it was revues which were
positively pouring on, and without even a particle of a pretence of seriousness of purpose about them⊠The purifying effect of war we all talked so much aboutâwhere is it? The same sort of chorus girlsâand menâare taking the middle of the stage again⊠and any night of the week the Britisher whose country is fighting a very hard fight for its very existence, may be seen in his thousands absolutely absorbed in the very last touch in rag-time or the latest undressing actâŠ. Where are the popular dramas and the stage idols of this great crisis in our history? An Irving in Hamlet, a Benson in King Henry V? Not a bit of it. The attractions of the moment are such âfeaturesâ as Elsie Janis at the Palace.22
Shakespeare, of course, represented the best part of Britainâs cultural heritage, and old prejudices died hard. Nonetheless theatre managers up and down the country encouraged revues, knowing that the form had broad audience appeal. When Herbert Beerbohm Tree was quizzed about the early closure of his revival of Henry IV Part 1 at Britainâs unofficial national theatre, His Majestyâs, in November 1914, he could only say âthat even the splendid heroics of Hotspur [âŠ] are not so ap...