How Great Leaders Build Trust and Get Extraordinary Results
Judith E. Glaser
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Conversational Intelligence
How Great Leaders Build Trust and Get Extraordinary Results
Judith E. Glaser
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About This Book
The key to success in life and business is to become a master at Conversational Intelligence. It's not about how smart you are, but how open you are to learn new and effective powerful conversational rituals that prime the brain for trust, partnership, and mutual success. Conversational Intelligence translates the wealth of new insights coming out of neuroscience from across the globe, and brings the science down to earth so people can understand and apply it in their everyday lives. Author Judith Glaser presents a framework for knowing what kind of conversations trigger the lower, more primitive brain; and what activates higher-level intelligences such as trust, integrity, empathy, and good judgment. Conversational Intelligence makes complex scientific material simple to understand and apply through a wealth of easy to use tools, examples, conversational rituals, and practices for all levels of an organization.
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PART I Conversational Intelligence and Why We Need It
1 What We Can Learn from Our Worst Conversations!
I know that you believe you understand what you think I said, but Iâm not sure you realize that what you heard is not what I meant.
âPENTAGON SPOKESMAN ROBERT MCCLOSKEY DURING A PRESS BRIEFING ABOUT THE VIETNAM WAR
Conversations are multidimensional, not linear. What we think, what we say, what we mean, what others hear, and how we feel about it afterward are the key dimensions behind Conversational Intelligence. Though conversations are not simply âask and tellâ levels of discourse, we often treat them as though they are.
Good Intentions, Bad Impact
A decade ago, I had a coaching client who I knew from the outset was going to be challenging. As it turned out, we fired each other after six months. None of us likes to fail, let alone anticipate the prospect of failure. When my clientâletâs call him Anthonyâinteracted with me, he came across as a tough, arrogant executive who lived inside his head and didnât share his feelings. In retrospect, I know we were caught in our biases about each other and about what coaching involved. I was trapped in a dance of distrust with my client, but at the time, I didnât know enough to understand that I, the coach, was being thrown off by the very set of skills I would acquire over the next fifteen years.
Coaching requires that you know yourself first; from that platform you can help others know themselves. If a coachâin this case, meâis not seasoned enough or aware enough to handle a difficult client like Anthony, she is not the right coach. But I didnât know this yet, and I plowed forward in our conversations, believing I would figure out a way to penetrate his shell and connect with him.
Feel-Good and Feel-Bad Conversations
When we are having a good conversation, even if itâs a difficult one, we feel good. We feel connected to the other person in a deep way and we feel we can trust him. In good conversations, we know where we stand with othersâwe feel safe.
In our research over thirty years, trust is brought up as a key descriptor of a good conversation. People will say, âI feel open and trusting. I could say what was on my mind.â Or, âI donât have to edit anything, and I can trust it wonât come back to hurt me.â
Conversations are the golden threads, albeit sometimes fragile ones, that keep us connected to others. And why is that important? Human beings have hardwired systems exquisitely designed to let us know where we stand with others; based on our quick read of a situation, our brains know whether we should operate in a protective mode or be open to sharing, discovery, and influence.
The neural network that allows us to connect with other human beings was discovered in 1926 by Constantin von Economo, who came across unusually shaped long neurons in two placesâin the prefrontal cortex of the brainâthe anterior cingulate cortex (ACC) and in the fronto-insular (FI) cortex. What von Economo discovered is that these neurons extend into the gut, literally the stomach, and inform our instinctive network by responding to socially relevant cuesâbe it a frowning face, a grimace of pain, or simply the voice of someone we love.1 This network of special neurons, now referred to as VENs, enables us to keep track of social cues and allows us to alter our behavior accordingly.2 This is one of our most powerful and profoundly active networks, yet it is one relatively rarely discussed in the neuroscience literature. My assumption is that itâs not discussed because researchers are still not sure how it impacts observable behavior, which is easier to study than instincts or intuition. Networks connected with the stomachâoften referred to as âgut instinctââare simply a difficult research subject. It is much harder to design a study and draw conclusions about internal workings than about behaviorâand scientific research is designed to help us draw conclusions. When we are in conversation with others, perhaps even before we open our mouths, we size them up and determine whether we trust or distrust them; once this happens, our brains are ready to either open up or close down. Bad conversations trigger our distrust network and good conversations trigger our trust network. Each influences what we say, how we say it, and why we say it, and the networks even have a heavy hand in shaping the outcomes of each conversation.
Conversations Trigger Neurochemistry
At the moment we make contact with other people, biochemical reactions are triggered at every level of our bodies. Our heart responds in two waysâelectrochemical and chemical. When we interact with others we have a biochemical or neurochemical response to the interaction, and we pick up electrical signals from others as well. As our bodies read a personâs energyâwhich we pick up within ten feet of the personâthe process of connectivity begins. We experience others through electrical energy, feelings, which we have at the moment of contact; on top of this we layer our old memories about the person, ideas, beliefs, or stuff we make up, all while trying to make sense of who he is. Can we trust him? Will he hurt us? Can we connect and add value to each otherâs lives?
Making Stuff Up
What made my conversations with my former client Anthony so bad? Many of us have grown up believing that conversations occur when two people give and receive information from each other. What we know today is that conversations are multidimensional and multi-temporal. That means that some parts of the brain process information more quickly than others, and our feelings emerge before we are able to put words to them. The things we say, the things we hear, the things we mean, and the way we feel after we say it may all be separate, emerging at different times; so you can see how conversations are not just about sharing informationâthey are part of a more complex conversational equation. When what we say, what we hear, and what we mean are not in agreement, we retreat into our heads and make up stories that help us reconcile the discrepancies.
My frustration with not being able to have an open and trusting conversation with Anthony led me to start making âmoviesâ about him in my head while we conversed. I found myself being very critical of Anthonyâs ways, his style of talking and his intentions. I found myself leaving empathy behind and putting judgment first. I imagined Anthony as an arrogant bully and continued to embellish my feelings about him until I cast him as the worst leader I had ever met. At times, I imagined that Anthony didnât have any feelings, and was out to prove that he was right and I was wrong. The better my moviemaking abilities got, the less able I was to really connect with him and help him as a coach.
To be fair, Anthony had a huge challenge in front of him. He had been hired as the new president of a global publishing company poised to transform its offerings from print to digital. Some saw Anthony as the next CEO, conditional upon his successful completion of my six-month executive coaching process. We both had a lot riding on our engagement.
Failure to Connect
Iâm not sure if it was my fear of failure or Anthonyâs stubbornness and low level of awareness that took me off my game orâworse yetâa combination of both. I was convinced that he didnât get how important connecting was, and I also told myself he didnât really care. By the time I had cast our relationship in hopeless terms, I was unable to do what a good coach should do: facilitate a wake-up call for change. Instead, by slipping into my own moviemaking, I contributed to our failure to connect.
After making several attempts to put the subject of connectivity on the table with Anthony during our first few coaching sessions, I realized that he, too, was composing, directing, and starring in a âmovie in his mindâ about who he was, what he needed to do to be successful, and why I was wrong and he was right. I remember leaving one of the early sessions feeling insecure about my coaching abilities. At times, I even felt like the coaching roles had changed: he was driving and I was being taken along for the ride. In my mind, I had really messed up as Anthonyâs coach. I failed to connect on the very important subject of connecting, and this missed opportunity could be life changing for himâand perhaps even life changing for me.
The Push and Pull of Conversations
Upon reflection, I realize my fear of failure made me push Anthony harder. We were both caught up in being right and neither of us knew it. When we are trapped in our need to be right, we want to win, we fight to win, and we go into overdrive trying to persuade others to our point of view.
When we are out to win at all costs, we operate out of the part of the primitive brain called the amygdala. This part is hardwired with the well-developed instincts of fight, flight, freeze, or appease that have evolved over millions of years. When we feel threatened, the amygdala activates the immediate impulses that ensure we survive. Our brains lock down and we are no longer open to influence. (Youâll learn how to get unstuck and become more agile in part 2 of this book.)
FIGURE 1-1: Our Primitive and Executive Brains
On the other side of the brain spectrum is the prefrontal cortex. This is the newest brain, and it enables us to build societies, have good judgment, be strategic, handle difficult conversations, and build and sustain trust. Yet when the amygdala picks up a threat, our conversations are subject to the lockdown, and we get more âstuckâ in our point of view!
âYouâve got to be nicer to people,â I found myself saying to Anthony, as though telling or yelling would make him think in new ways. I was falling into the traps I teach leaders not to fall intoâI was triggered, I was biased, and I couldnât recover in the moment. Recovery, one of the skills I so dutifully teach others to useâwas out of my grasp at the moment I needed it most. (More about pattern interrupt, refocusing reframing, and redirecting in chapter 8, âConversational Agility.â)
âNice is not important,â Anthony said; now trying to convince me that his view of reality was more real than mine. âMy job is getting the next strategy in place and Iâve got to focus on who on my team can be a producer, not who is nice. If I need to fire the top people on my staff, so be it. Theyâre from the old school. They donât get the digital world and I donât need them here.â
I was caught in the âTellâSellâYell Syndromeâ: tell them once, try to sell them on the reason you are right, then yell! When we are in this posture, we are seeking to gain power over others, and I didnât realize the implications. Anthony was not listening. He didnât appear like he cared to. He was right, and others were wrong.
He showed little respect for all the years of learning and experience his team brought to the table, and I saw him as someone with his mind made up. He was forceful and single-minded in his efforts at persuasion, telling me why cleaning house was clearly the right strategy for success. While all my good instincts told me to help him explore the best way of getting to know his new company and culture during his first one hundred days, I was finding that task outside my skill set.
Itâs All in Your Head!
In different ways, I tried to initiate with Anthony the missing conversation about building trusting relationships and getting to know his teamâs real talents before taking drastic action. But the words didnât come out of my mouth in a way he could hear: I told him, âYou must realize how important your feelings toward your people are in getting them to be good producers.â I tried being eloquent and provocativeâ even straightforwardâbut I was not getting through.
I tried again: âYou havenât even conversed openly with your team and found out what they can or cannot do. This is all in your head.â In retrospect, I realize that the more I pushed the less he listened. His mind was closed to new ways of looking at the situationâhe was emotional toward me and emotional about his prospects for success. âRight now, nothing is as important as the bottom line,â Anthony said. âAnd that is what Iâve been cha...