eBook - ePub

Financial Aspects of Marketing

Name: Financial Aspects of Marketing
ISBN: 9781135385774

Keith Ward,

448 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Financial Aspects of Marketing

Keith Ward,

About this book

First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. Practical applications of financial concepts and techniques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning - setting objectives and strategies: Control - monitoring achievements: Applications and examples.

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Yes, you can access Financial Aspects of Marketing by Keith Ward in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.