Review of Marketing Research

Volume 6

Naresh K Malhotra

• Publisher: Routledge
• Year: 2017
• Print ISBN: 9780765621276
• eBook ISBN: 9781351551045
• Edition: 1
• Topic: Business
• Subtopic: Business General
• Index: Business

"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.

Contents, Volume 1

Review of Marketing Research
Naresh K. Malhotra	ix
1. A Reappraisal of the Role of Emotion in Consumer Behavior: Traditional and Contemporary Approaches
Allison R. Johnson and David W. Stewart	3
2. The Eye of the Beholder: Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay
Morris B. Holbrook	35
3. Consumer Information Acquisition: A Review and an Extension
Lan Xia and Kent M. Morgan	101
4. The Resource-Advantage Theory of Competition: A Review
Shelby D. Hunt and Robert M. Morgan	153
5. Toward an Integrated Model of Business Performance
Sundar G. Bharadwaj and Rajan Varadarajan	207
6. Consumers’ Evaluative Reference Scales and Social Judgment Theory: A Review and Exploratory Study
Stephen L. Vargo and Robert F. Lusch	245
7. Correspondence Analysis: Methodological Perspectives, Issues, and Applications
Naresh K. Malhotra, Betsy Rush Charles, and Can Uslay	285
About the Editor and Contributors	317
Index	319

Contents, Volume 2

Review of Marketing Research: Some Reflections
Naresh K. Malhotra	ix
1. Consumer Action: Automaticity, Purposiveness, and Self-Regulation
Richard P. Bagozzi	3
2. Looking Through the Crystal Ball: Affective Forecasting and Misforecasting in Consumer Behavior
Deborah J. Maclnnis, Vanessa M. Patrick, and C. Whan Park	43
3. Consumer Use of the Internet in Search for Automobiles: Literature Review, a Conceptual Framework, and an Empirical Investigation
Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar	81
4. Categorization: A Review and an Empirical Investigation of the Evaluation Formation Process
Gina L. Miller, Naresh K. Malhotra, and Tracey M. King	109
5. Individual-Level Determinants of Consumers' Adoption and Usage of Technological Innovations:...

Table of contents

• Cover
• Half Title
• Title
• Copyright
• CONTENTS
• Review of Marketing Research: Analyzing Accumulated Knowledge and Influencing Future Research
• Contents, Volume 1
• Contents, Volume 2
• Contents, Volume 3
• Contents, Volume 4
• Contents, Volume 5
• 1. A Review of Prior Classifications of Purchase Behavior and a Proposal for a New Typology
• 2. Measuring Customer Lifetime Value: Models and Analysis
• 3. Learning Models
• 4. Customer Co-Creation: A Typology and Research Agenda
• 5. Challenges in Measuring Return on Marketing Investment: Combining Research and Practice Perspectives
• 6. Service-Dominant Logic: A Review and Assessment
• 7. Marketing in a World with Costs of Price Adjustment
• About the Editor and Contributors