- 216 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
First Published in 2017. Review of Marketing Research, now in its fifth volume, is a fairly recent publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature in a particular area, offer a critical commentary, develop an innovative framework, and discuss future developments, as well as present specific empirical studies. The first five volumes have featured some of the top researchers and scholars in our discipline who have reviewed an array of important topics.
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Yes, you can access Review of Marketing Research by Naresh Malhotra in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Contents, Volume 1
| Review of Marketing Research | |
| Naresh K. Malhotra | ix |
| 1. A Reappraisal of the Role of Emotion in Consumer Behavior: Traditional and Contemporary Approaches | |
| Allison R. Johnson and David W. Stewart | 3 |
| 2. The Eye of the Beholder: Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay | |
| Morris B. Holbrook | 35 |
| 3. Consumer Information Acquisition: A Review and an Extension | |
| Lan Xia and Kent M. Morgan | 101 |
| 4. The Resource-Advantage Theory of Competition: A Review | |
| Shelby D. Hunt and Robert M. Morgan | 153 |
| 5. Toward an Integrated Model of Business Performance | |
| Sundar G. Bharadwaj and Rajan Varadarajan | 207 |
| 6. Consumers’ Evaluative Reference Scales and Social Judgment Theory: A Review and Exploratory Study | |
| Stephen L. Vargo and Robert F. Lusch | 245 |
| 7. Correspondence Analysis: Methodological Perspectives, Issues, and Applications | |
| Naresh K. Malhotra, Betsy Rush Charles, and Can Uslay | 285 |
| About the Editor and Contributors | 317 |
| Index | 319 |
Contents, Volume 2
| Review of Marketing Research: Some Reflections | |
| Naresh K. Malhotra | ix |
| 1. Consumer Action: Automaticity, Purposiveness, and Self-Regulation | |
| Richard P. Bagozzi | 3 |
| 2. Looking Through the Crystal Ball: Affective Forecasting and Misforecasting in Consumer Behavior | |
| Deborah J. Maclnnis, Vanessa M. Patrick, and C. Whan Park | 43 |
| 3. Consumer Use of the Internet in Search for Automobiles: Literature Review, a Conceptual Framework, and an Empirical Investigation | |
| Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar | 81 |
| 4. Categorization: A Review and an Empirical Investigation of the Evaluation Formation Process | |
| Gina L. Miller, Naresh K. Malhotra, and Tracey M. King | 109 |
| 5. Individual-Level Det... |
Table of contents
- Cover
- Half Title
- Title
- Copyright
- CONTENTS
- Review of Marketing Research: Taking Stock
- Contents, Volume 1
- Contents, Volume 2
- Contents, Volume 3
- 1. Formal Choice Models of Informal Choices: What Choice Modeling Research Can (and Can’t) Learn from Behavioral Theory
- 2. How Much to Use? An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity
- 3. Integrating Purchase Timing, Choice, and Quantity Decisions Models: A Review of Model Specifications, Estimations, and Applications
- 4. Brand Extension Research: A Cross-Cultural Perspective
- 5. A Review of Eye-Tracking Research in Marketing
- 6. Role Theory Approaches for Effectiveness of Marketing-Oriented Boundary Spanners: Comparative Review, Configural Extension, and Potential Contributions
- 7. Designing Price Contracts for Procurement and Marketing of Industrial Equipment
- About the Editor and Contributors