- 216 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
First Published in 2017. Review of Marketing Research, now in its fifth volume, is a fairly recent publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature in a particular area, offer a critical commentary, develop an innovative framework, and discuss future developments, as well as present specific empirical studies. The first five volumes have featured some of the top researchers and scholars in our discipline who have reviewed an array of important topics.
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Yes, you can access Review of Marketing Research by Naresh Malhotra in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Negocios en general. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Title
- Copyright
- CONTENTS
- Review of Marketing Research: The First Five Volumes
- Contents, Volume 1
- Contents, Volume 2
- Contents, Volume 3
- Contents, Volume 4
- 1. Consumer Judgment from a Dual-Systems Perspective: Recent Evidence and Emerging Issues
- 2. Can You See the Chasm? Innovation Diffusion According to Rogers, Bass, and Moore
- 3. Exploring the Open Source Product Development Bazaar
- 4. A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research
- 5. Methods for Handling Massive Numbers of Attributes in Conjoint Analysis
- 6. A Review and Comparative Analysis of Laddering Research Methods: Recommendations for Quality Metrics
- 7. Metrics for the New Internet Marketing Communications Mix
- About the Editor and Contributors