Review of Marketing Research
eBook - ePub

Review of Marketing Research

Volume 5

Naresh Malhotra, Naresh Malhotra

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  1. 216 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Review of Marketing Research

Volume 5

Naresh Malhotra, Naresh Malhotra

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Table of contents
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About This Book

First Published in 2017. Review of Marketing Research, now in its fifth volume, is a fairly recent publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature in a particular area, offer a critical commentary, develop an innovative framework, and discuss future developments, as well as present specific empirical studies. The first five volumes have featured some of the top researchers and scholars in our discipline who have reviewed an array of important topics.

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Information

Publisher
Routledge
Year
2017
ISBN
9781351550895
Edition
1

Table of contents