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About this book
Este libro pretende servir de inspiración y al mismo tiempo ser práctico, ofrecer ideas útiles para constituir empresas creativas, aunque al mismo tiempo advierta que no es fácil. Es un libro para principiantes y también para empresas establecidas, grandes y pequeñas. Apunta a ser leído como un todo y además que sea útil volver a las páginas anteriores, sección por sección. Tome del libro lo que le sirva y se adecue a sus necesidades, y deje el resto para otra persona o para leerlo otro día.
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Yes, you can access Camisetas y corbatas. Una guía para los negocios creativos by David, Parrish in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Portada
- Camisetas y Corbatas Una Guía para los Negocios Creativos
- Contenido
- Prólogo por Shaun Woodward MP Ministro de Industrias Creativas y Turismo del Reino Unido
- Introducción
- 1 Creatividad y negocios
- 2 Conózcase a usted mismo
- 3 ¡En guardia!
- 4 La magia del marketing
- 5 Manejando la competencia
- 6 Protegiendo su creatividad
- 7 Contando su dinero
- 8 Manteniéndose en buena compañía
- 9 Liderazgo y administración
- 10 Viabilidad del negocio
- 11 Su ruta hacia el éxito
- Para concluir…
- Apéndice 1 Las industrias creativas
- Apéndice 2 Merseyside ACME
- References
- Índice
- Agradecimientos del autor
- Mayor información
- Agradecimientos de los editores
- Contraportada