After visiting art museums with friends or family members, people often talk about the visit or topics inspired by the visit. Sometimes, they share with each other their impressions of the artwork: âThe colour of Monetâs lotus flowers was so beautiful!â or âIt was like an abstract painting!â Sometimes, they talk about art historical or contextual knowledge they acquired through reading museum labels: âI now understand the historical background of impressionismâ or âThis work opened the era of modern artâ. Sometimes, they connect the visit with prior experiences: âI saw this picture in the textbook of a middle school art class. My friend made a funny joke about itâ. In this chapter, we explore how museum trips might inspire visitors to do more than just talk about the visit. We are interested in how art appreciation might motivate museum visitors to create art or participate in other kinds of creative activities. Our explorations lead us to propose a new framework for art appreciation that we call Art Appreciation for Inspiration and Creation (AAIC).
Museum as Learning Environment
We live in an era when creative activities have an important role in civic and economic development (Florida, 2002). Richard Florida claimed that people belonging to the âcreative classâ, such as designers, scientists, and artists, are a driving force for economic growth in modern society. However, for a creative society, we need not only creative professionals who belong to this class but also other people who enjoy creative hobbies on weekends, such as painting, playing music, dancing, and participating in makersâ activities like designing and crafting (Anderson, 2012). This broader group of people can also contribute to creative society by supporting creative professionals and developing a richer, shared cultural atmosphere that embraces creativity, art, and self-expression. We think of these non-professional creatives as having âcreative fluencyâ. They develop fluency through participating in creative activities, and they exhibit a positive attitude and high motivation toward creative activities (Agata & Okada, 2013).
We have been engaged for some time in a program of design-based-research intended to support this creative fluency in âordinaryâ people (e.g., Agata & Okada, 2013; Okada & Agata, 2012). If creative fluency is acquired by engaging in creative activities and reflection, facilitating creative fluency requires a learnerâs active and voluntary participation in creative activities. Although creative fluency can be developed within formal schooling, people can also cultivate creative fluency through engagement with informal, out-of-school environments. We are interested in art museums as learning environments for creative fluency and, in particular, the role of interacting with authentic artworks.
Art museums may historically be seen as places where artworks are collected and preserved; visitorsâ experiences and learning have not always been emphasised as a key part of their mission. However, the potential of museums as learning environments has been a topic of much research and discussion over the past 20 years and more (e.g., Crowley, Pierroux, & Knutson, 2014). In step with this development, art museums have experimented with new interpretive, curatorial, and educational approaches intended to support visitorsâ art experience and learning through art appreciation. Experimenting with label copy has long been popular (McLean, 1993; McManus, 1989). Devices like voice guidance and label cards for artworks offer visitors information on artworks that can be paced to their own viewing style. In addition, many art museums have been conducting guided tours in which educators offer visitors information about artworks and facilitate art appreciation (Pierroux, 2010). As described in detail in Dewitt and Storksdieck (2008) and Behrendt and Franklin (2014), museums have also been developing educational programs in collaboration with schools (school field trips). In such programs, visitors in small groups appreciate artworks, usually spending about an hour under the guidance of educators or volunteers.
So, what can visitors learn through engagement with, and appreciation of, authentic artworks? We divide answers to this question into three groups, distinguished by three learning goals.
The first learning goal might be to acquire various types or levels of knowledge. This includes art historical knowledge about artworks and artists (i.e., the answers to questions such as when the artwork was made, what the theme of the work is, what kind of materials were used, and how it is valued in art history. Visitors can also learn social and historical knowledge about the era when the artwork was made. We can learn about another culture through appreciation of an artwork since it often contains information about lifestyles, values, and social issues in the era it was made (Knutson & Crowley, 2010). To achieve this goal, it is necessary for viewers to receive support on knowledge acquisition by domain experts â viewing an artwork by itself is not enough unless the visitor already has high levels of art history knowledge. Less expert viewers (i.e., the majority of visitors to art museums) need some way to access interpretive information about the artwork before, during, or after engaging with it.
The second goal of learning through art appreciation is âmeaning-makingâ (e.g., Falk & Dierking, 1992; Hein, 1998; Silverman, 1995). Based on constructivism, this approach would regard learning in an art museum not as existing outside of oneself but as constructed through oneâs appreciation and interaction with an artwork. This approach has advantages in the sense that even art novices without art domain knowledge can actively participate in and enjoy art appreciation. This approach encourages viewers without domain knowledge to discover something in the artwork and freely interpret it using their own knowledge. However, this approach also receives criticism because it might be taken as permission for art museums to shirk their responsibility to offer art novices a critical disciplinary lens to understand artworks in ways consistent with the art or art history (Meszaros, 2006).
The goal of the third approach is to offer viewers an opportunity to acquire generic skills of visual thinking and to participate in conversation with artworks through art appreciation (Yenawine, 2013). Such generic skills include close observation, verbalisation, and discussion and collaboration with others, as well as constructing interpretations that integrate a range of visually available evidence. This approach underlies the well-known Visual Thinking Strategies (VTS) program, which was introduced to art museums all over Japan as the primary method of âart appreciation through dialogueâ (Arenas, 1995).
In practice, these three approaches often overlap with each other rather than exist separately. Furthermore, they have common features that all are methods for art appreciation in the context of âlearningâ. However, art appreciation is not only for learning something about art but also for enjoying artistic activity itself â activity such as art making. Art appreciation and art making are deeply related, and many educational programs incorporate elements from both. In this chapter, we propose a unified theoretical framework that integrates art appreciation with inspiration and creative expression â a framework we call âArt Appreciation for Inspiration and Creationâ (AAIC).
What Is âArt Appreciation for Inspiration and Creationâ (AAIC)?
AAIC is an approach to art appreciation in which new perspectives are acquired, new activities begin, new ideas for creation are obtained, motivation to make art is activated, and art creation occurs.
Many contemporary artists expect viewers, through engaging with an artwork, to have a new perspective that lets them see daily life differently and to become more aware of social issues (e.g., Okada, Yokochi, Ishibashi, & Ueda, 2009). Artists want viewers to use what they have learned through art appreciation in the viewersâ own everyday life or in the broader society rather than confining learning to the art domains or to the location of the art museum.
Okada and Agata (2012) claimed that âproposal and inspirationâ is a key communication pattern among artists and viewers in art workshops, which they distinguished from other communication patterns such as âeducational interventionâ or âlearning supportâ. Educational intervention was defined as a communication pattern in which an educator directs learners to achieve educational goals that have been set by the educator. It is often associated with formal educational settings, such as schools. Learning support is the communication pattern in which facilitators help each learner to achieve his or her own learning goal. This type of communication is popular in informal learning settings. However, artists in museum-based workshops may not usually intend to achieve certain educational goals or help viewersâ learning. Indeed, artists do not necessarily expect participants to learn the same perspectives or expressions as the artist. Instead, artists often show their own perspectives or expressions to workshop participants, hoping that they will be inspired but leaving that up to the participants themselves.
Of course, it is possible to directly teach people artistic creation without going through the step of appreciating artwork. However, creative activity occurs in interaction with culture as shown in the systems model of creativity (Csikszentmihalyi, 1999). According to this model, creative activity is not achieved by a talented person isolated from society but occurs through social interaction with other people at many points of the process, including the steps of idea generation or evaluation. Art appreciation is an opportunity for people to interact with various types of artistic expressions woven into the culture. Since art museums often systematically sample different kinds of art, they have the potential to play an important role in the activation of viewersâ artistic creation.
The results of psychological research on expert artistsâ creation processes give us useful insights into this issue. Over many years of practice, expert artists generate âcreative visionâ or âartwork conceptsâ that guide their own artistic creation (Yokochi & Okada, 2007; Okada et al., 2009). In such processes, artists are often inspired by encountering something outside of their own repertoires, become motivated, and develop their creative activities in new directions (Mace & Ward, 2002; Yokochi & Okada, 2005; Takagi, Okada, & Yokochi, 2013). Inspiration by othersâ artworks can improve the creative processes of novice artists as well.
Ishiguro and Okada (2018) provide a specific example of inspiration from art appreciation. They extracted a quote by a student who participated in a photography course:
When I viewed a unique photograph by another student, I found that we can make use of our own senses, which are different from those of others. I want to try to take a more unique photo because I am usually captured by a kind of stereotype in photography.
(Ishiguro & Okada, 2018, p. 222)
Thus, inspiration by othersâ works se...