The Fundamentals of Fashion Management
eBook - PDF

The Fundamentals of Fashion Management

  1. 200 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Fundamentals of Fashion Management

About this book

The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.

Information

Publisher
Bloomsbury Visual Arts
Year
2018
Print ISBN
9781474271219
Edition
1
eBook ISBN
9781474271226
Topic
Business
Subtopic
Fashion & Textile Industry
Index
Business
192 
Index
segmentation
age-related, 
120
gender-related, 
120
geographic, 
120
lifestyle, 
120
market, 
119–20
Selfridges, 
96
sewing 
machine, 
4, 
5
Shopify, 
driving 
sales, 
103–4
short-term 
forecast 
process, 
73
show 
producer, 
fashion 
show, 
144
SHOWStudio, 
146
show 
stylist, 
fashion 
show, 
144
Singer, 
Isaac 
Merritt, 
4
situational 
factors, 
consumer 
behaviour, 
122
slow 
fashion, 
15, 
87
SMEs 
(small- 
and 
medium-sized 
enterprises), 
61
Smith, 
Sam, 
21
Snapchat, 
13
social 
factors, 
consumer 
behaviour, 
118, 
122
social 
media
Burberry, 
20–22
consumer 
behaviour, 
75
definition, 
11
driving 
sales 
through, 
103–4
retailing, 
103
trend 
forecasting, 
33
trends 
and, 
48
viral 
marketing, 
124–25
sole 
proprietorship, 
169
sourcing. 
See 
also
global 
sourcing
definition, 
92
fabric, 
99
process, 
99
spinning 
jenny, 
4
Sportswear 
International
(magazine), 
47
Startup 
Britain, 
167
story, 
colour 
palette, 
42
storyboard, 
fashion 
shoot, 
154
strategy
business 
planning, 
171–72
marketing, 
74
stylist, 
147
Supermarket 
Sarah, 
171
supply 
chain, 
2
definition, 
9
global 
sourcing 
and, 
92–94
importing 
fashion 
goods, 
92–93
management, 
92
sample 
development, 
94
sustainability, 
fashion 
industry, 
15
SWOT 
(strengths, 
weaknesses, 
opportu-
nities, 
threats) 
analysis, 
171
synthetic 
fibers, 
4
Takada, 
Kenzo, 
6. 
See 
also
Kenzo
target 
market, 
115
customer 
interaction 
sessions, 
134
definition, 
112
marketing 
mix, 
114–15
steps 
to 
the 
perfect, 
134–35
value 
proposition, 
134
team
fashion 
shoot, 
154
fashion 
show, 
144
technology
CAD 
(computer-aided 
design), 
11, 
14–15
case 
study 
of 
Burberry, 
20–22
connecting 
with 
consumer, 
12
fashion 
app, 
12–13
forecasting 
and, 
47
globalisation, 
ethical 
fashion 
and 
sustainability, 
15
high-tech 
fashion, 
13
impact 
on 
fashion, 
11–15
techno 
materials, 
14
textile 
design 
and 
production, 
60–61
Textile 
Report
(magazine), 
47
Thatcher, 
Margaret, 
6
timing, 
retail 
calendar, 
98
Tommy 
Hilfiger, 
126, 
142, 
156
Topshop 
app, 
case 
study, 
104–5, 
107
trade 
fairs, 
98
trademark 
brand 
protection, 
177
trade 
show, 
149, 
166
traditional 
marketing
definition, 
115
integrated 
marketing 
vs., 
115–16
trends, 
28
compiling 
trend 
board, 
43
consumer, 
122
cycle, 
31–32
fashion 
forecasting 
agencies, 
49–51
fashion 
prediction, 
30–31, 
54–55
forecaster’s 
role, 
33–34
hard 
copy 
packages, 
46
magazines, 
46–47
prediction 
as 
tool 
for 
fashion 
brands, 
43–48
presenting 
information, 
46
social 
media 
and, 
48
technology 
and 
forecasting, 
47
trendtracker, 
48
visual 
analysis 
of 
prediction 
boards, 
44–47
trendsetter, 
term, 
30
Trendstop
case 
study, 
52–53
forecasting, 
49–50, 
55
interview 
of 
CEO 
Jätyri, 
57
Trendtablet, 
forecasting, 
50–51
trendy, 
term, 
30
Trendzoom, 
forecasting, 
50
trickle 
across 
theory, 
36, 
37
trickle-down
definition, 
31
fashion 
theory, 
35–36
trickle 
up 
theory, 
36, 
37
Tsai, 
Hsiao-Chi, 
129
Tumblr, 
11, 
22, 
105
twenty-first 
century 
global 
opportunities, 
165–66
Twiggy, 
6
Twitter, 
11, 
12, 
34, 
103
ASOS, 
125
Burberry, 
21, 
22
driving 
sales, 
104
press 
campaign, 
124–25
Topshop 
app, 
105
Uniqlo, 
19
value 
chain 
analysis 
(VCA), 
70–71
Van 
Allan, 
6
Vandermark, 
Stuart, 
177
van 
Herpen, 
Iris, 
14
Vaughan, 
Michelle, 
interview, 
109
verbatim, 
definition, 
67
vertical 
integration, 
definition, 
10
Victoria’s 
Secret, 
41
Videofashion 
News 
(video 
magazine), 
6
View 
on 
Colour
(magazine), 
47, 
50
Viktor 
& 
Rolf, 
82, 
142
Vimeo, 
166
Vincent-Ricard, 
Françoise, 
49
viral 
marketing, 
124–25
visual 
merchandiser, 
role 
of, 
128–29
visual 
merchandising, 
fashion 
communication, 
128–29
Vivienne 
Westwood. 
See
Westwood, 
Vivienne
V 
Magazine
(magazine), 
145, 
152
Vogue
(magazine), 
128, 
147, 
152
web 
log, 
11
WeChat, 
13
Westwood, 
Vivienne, 
9, 
16, 
26, 
27
We 
Wore 
What, 
website, 
12
WGSN 
(Worth 
Global 
Style 
Network), 
38, 
44, 
51
WhatsApp, 
13
Williams, 
Charmone 
Diane, 
interview, 
156–57
Williams, 
Dilys, 
15
Wintour, 
Anna, 
146, 
147
Women’s 
Wear 
Daily
(journal), 
145, 
151
Woolson, 
Abba 
Gould, 
5
word 
of 
mouth
definition, 
131
Zara, 
131
Wordpress, 
25, 
165
Worth, 
Charles 
Frederick, 
2, 
3, 
5
Yamamoto, 
Yohji, 
17
Yanai, 
Hitoshi, 
19
Yanai, 
Tadashi, 
19
Yoana 
Baraschi, 
170
Yoshikawa, 
Kimiya, 
129
YouTube, 
11, 
34, 
75, 
81, 
166
Yves 
Saint 
Laurent, 
8, 
16, 
21
Zara, 
10, 
19, 
92, 
99, 
142, 
150
marketing 
strategy, 
130–31, 
132

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