What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further. The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities.Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, investigates whether Amazon's stores can be as compelling as its online offering.Exploring the ecommerce giant's strategies, Amazon offers unique insight into how innovations such voice technology, checkout-free stores and its Prime ecosystem, will fundamentally change the way consumers shop.Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion on retail strategy and enterprise technology use in retail, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance - as stores of the future become less about transactions and more about experiences.
eBook - ePub
Amazon
How the World's Most Relentless Retailer will Continue to Revolutionize Commerce
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Amazon
How the World's Most Relentless Retailer will Continue to Revolutionize Commerce
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INDEX
Note: Chapter notes are indexed as such page numbers in italic indicate figures or tables
Ackerman, D (CNET senior editor) 218
Ahrendts, A (SVP of Apple Retail) 187, 199–200
AI and voice: the new retail frontier (and) 147–64
AI’s ability to improve ROI instore/online 161
supply chain complexity (and) 150–53
Amazon Go 152–53
‘Just Walk Out’ technology system 152
the untapped potential of voice (and) 153–63 see also Alexa
competitive landscape 160–63
first-mover advantage 154–55
retail technology smarts 158–60
voice as the next frontier 155–58
the value of recommendation 148–50
AI (artificial intelligence) 23, 133, 136, 139, 148–50, 161, 175, 237
AI-powered concierge GWYN (Gifts When You Need) 179
Aldi 33, 51, 122, 203
Alexa (and) 14, 20, 23, 32, 71, 77, 96, 97, 102, 136, 143, 147, 153–58, 160–61, 213, 217 see also research
‘Ask Peapod’ skill for 157
-based store customer service system (HIT Sütterlin) 180
in BMW and Toyota cars 161
Home Skills API 158
International 10, 19 see also McAllister, I
prioritizes search results 125–26
top Alexa-enabled commands 155
voice-enabled Connected Home ecosystem 237
Alibaba (and) 39, 46, 63, 75, 76, 111, 135, 136, 230, 234–35 see also Alipay
Ant Financial Services 183
Buy+VR mal...
Table of contents
- Cover
- Title Page
- Copyright
- Contents
- List of figures
- List of tables
- 01 It’s an Amazon world
- 02 Why Amazon is not your average retailer: introduction to retail strategy
- 03 The Prime ecosystem: redefining loyalty for today’s modern shopper
- 04 Retail apocalypse: reality or myth?
- 05 End of pure-play e-commerce: Amazon’s transition to bricks and mortar retailing
- 06 Amazon’s grocery ambitions: create a platform to sell you everything else
- 07 Whole Foods Market: a brave new era
- 08 A private label juggernaut: here comes the squeeze
- 09 Technology and frictionless retail
- 10 AI and voice: the new retail frontier
- 11 Store of the future: how digital automation will enrich the customer experience
- 12 Store of the future: shifting from transactional to experiential
- 13 Retail fulfilment: winning the customer over the final mile
- 14 The last-mile infrastructure
- 15 Conclusion: peak Amazon?
- Index
- Backcover
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Yes, you can access Amazon by Natalie Berg,Miya Knights in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over 1.5 million books available in our catalogue for you to explore.