Product Design and the Supply Chain

Competing Through Design

Omera Khan

• Publisher: Kogan Page
• Year: 2018
• Print ISBN: 9780749478230
• eBook ISBN: 9780749478247
• Edition: 1
• Topic: Design
• Subtopic: Manufacturing

Product design touches every aspect of modern life, determining the form and function of the products and technologies that we use every day. Product design is not just concerned with the appearance and functionality of products; it has an important role in determining the cost, pricing, risk and profitability profile of those products. Product Design and the Supply Chain shows how decisions taken at the design stage of a product's life cycle go on to affect that product's subsequent value to a company. Eighty percent of a product's eventual supply chain costs are already present at the early stages of product design and development. This book allows companies to make informed design decisions that have significant positive through-life implications for risk, complexity and responsiveness, thus allowing them to create a 'moat' that is difficult for competitors to sidestep or surmount. Product Design and the Supply Chain contains fascinating content applicable to industry. It is full of useful and insightful real-life cases and examples. This book sets out to show how design impacts: sales revenues, pricing, time to market, manufacturing and supply chain costs, supply chain risks, brand loyalty, and competitiveness.

INDEX

Note: page numbers in italic indicate figures or tables.

2D concurrent engineering 104–05, 106

2degrees 125, 126

3D concurrent engineering 104–05, 106

3D printing 108

4C model 50–56, 52, 97, 154, 155

champions 52, 156

change, delivering 52–54

Kotter’s change management model 53–54

organizational inertia 53, 156

co-location 51, 155

cooperation 51, 155

cross-functionality 51, 156

product life cycle management (PLM) 54–56, 77, 169

Advanced Institute of Management Research 16

Advanced Integration Technology (AIT) 199

after-sales support 20

agility 20, 24, 34, 89–117

Boeing 777 design challenges 89–97

competing through agility 98–99

concurrent engineering 90–91, 97–98, 100–08

2D and 3D concurrent engineering 104–05, 106

as a strategy 102

benefits of 101, 102, 105–06

defining 101

evolution of 102–04

iterations, number of 107

origins of 100

prototyping 103, 108

customer relationships 100

defining 99

postponement 99, 108–14

cost of 113

quantifying 157

supplier relationships 99–100

Airbus 90, 93

Airbus 380 37–38, 39–40, 51, 71, 97

as a ‘burning platform’ 158

effect on stock prices 191, 192

vs Boeing airliners 188, 189

Alessi 5

Amazon 42

Ambassador car 75

AMR Research 164

Anglepoise 3

APICS 164

Apple 154, 158

commitment to design 9, 10

competitiveness 9, 16

as a design-led company 4, 52, 156, 159

iOS 4

iPad 4

iPho...

Table of contents

• Cover
• Title Page
• Copyright
• Contents
• List of Figures
• List of Tables
• About the author
• Foreword
• Acknowledgements
• 01 Setting the design agenda
• 02 The interface between product design and the supply chain
• 03 Product design and supply chain risk
• 04 Product design and the pursuit of agility
• 05 Product design and sustainability
• 06 Building bridges: making the change
• Appendix
• Glossary
• References
• Further reading
• Index
• Backcover