Case Study: Communication in Business Practice
eBook - ePub

Case Study: Communication in Business Practice

Its Central Role in Supply Chain Management

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Case Study: Communication in Business Practice

Its Central Role in Supply Chain Management

About this book

Communication is fundamental for exchanging information in a timely manner in order to facilitate a wide range of business interactions. Communication in Business Practice looks at communication between businesses and offers advice on how it can be improved in a supply chain management context. Aimed at students on supply chain management and logistics courses, it explains how to relate to other businesses and stakeholders internally and externally.

Communication in Business Practice highlights pitfalls to avoid, offers the reader some essential techniques for best practice, and focuses on key aspects of communication in business. These tools will improve cross-functional activities and increase profit as well as forging stronger networks and relationships with suppliers.

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Information

Publisher
Kogan Page
Year
2016
Print ISBN
9780749475352
Edition
1
eBook ISBN
9780749475369
CASE STUDY
SUPPLY CHAIN MANAGEMENT
Communication in business practice
Its central role in supply chain management
Xia Zhu
AUTHOR BIOGRAPHY
xia zhu is a Senior Lecturer in Marketing at Sheffield Hallam University.
Introduction
Wonder Trade is a small company in PTfield that makes metal trolleys. They have been dealing with CPaints (a paint supplier) for eight years. CPaints is a large reputable company. A representative from CPaints rings Wonder Trade about once every two or three months to check whether everything is running smoothly or not. In a period of eight years, Wonder Trade has seen a representative from CPaints only once. The last representative who rang is the fourth representative that Wonder Trade has spoken to during the eight years. The representative that Wonder Trade originally met left a long time ago. Wonder Trade never receives any information of any special ...

Table of contents

  1. Communication in business practice

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Yes, you can access Case Study: Communication in Business Practice by Xia Zhu in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over 1.5 million books available in our catalogue for you to explore.