How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a substantial profit?
Strategic Sourcing and Category Management examines how IKEA - and other cost leading companies - use category management to create advantages with direct and indirect sourcing. With 25 years' experience from IKEA, where he had the responsibility to develop and execute the company's purchasing strategy, author Magnus Carlsson shares his insights on important topics: when category management is profitable and why; how teams repeatedly create value and results; what the main approaches are in different categories; how a company implements category management; the difference between success and failure.
In this new edition of Strategic Sourcing and Category Management, Magnus Carlsson has added new themes including examples and references from companies such as Maersk, Carlsberg, P&G and Aldi, illustrating the application of cost leadership that spans far beyond IKEA. Even there, the cost leadership lessons are not limited to home furnishings as the company is sourcing categories such as food, components, materials, transports and indirect materials, with a total purchasing spend of approximately €7 billion. But maybe even more importantly, the book illustrates how teams create value by thinking differently and asking the right questions, allowing an understanding that goes beyond mere tools and processes.

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INDEX
The index is filed in alphabetical, word-by-word order. Numbers and acronyms within main headings are filed as spelt out. Page locators in italics denote information contained within a figure or table.
activity analysis 41–42, 52, 65, 187, 188
activity-based costing (ABC) analysis 6, 76, 103, 104–06, 164, 226, 240
activity chain optimization 41–42, 117–18
advanced technology components 180
affinity diagrams 225–26
Aldi 123–24, 166
Alibaba 24, 25
Amazon 24–25, 166
analyse step 56, 57, 85, 94–95, 97–41, 205, 206, 211
see also gap analysis; spend analysis; strategy; tactical plans; value creation
anchoring techniques 211, 217
appliances category 7, 65, 182, 193
Asia 4, 6, 8, 19, 180
automotive industry 29, 42, 43, 133
availability shortages 181, 221
back commission 111
balance of power 29, 31–32, 34–35, 121, 181–82
balanced transport flows 186
base prices 145
basic supplier evaluation 82
...Table of contents
- Cover
- Title Page
- Copyright
- Contents
- List of figures
- Forewords to second edition
- Foreword to first edition by Björn Axelsson
- About the author
- Acknowledgments
- Introduction
- 01 Lessons learned at Ikea
- 02 What is category management?
- 03 Leading category sourcing
- 04 The hunt is on
- 05 Where is the money?
- 06 Creating value
- 07 The moment of truth
- 08 Control performance and create more value
- 09 Different categories and other perspectives
- 10 From theory to practice
- 11 Success or failure?
- Appendix Tools and models
- Notes
- References and further reading
- Index
- Backcover
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