Make an Impact with Your Written English

How to Use Word Power to Impress in Presentations, Reports, PR and Meetings

Fiona Talbot

• Publisher: Kogan Page
• Year: 2009
• Print ISBN: 9780749455194
• eBook ISBN: 9780749458485
• Edition: 1
• Topic: Business
• Subtopic: Business Communication
• Index: Business

Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience.It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as 'brand you' and your organizational brand.An essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc.

Contents

1. Cover
2. Title Page
3. Dedication
4. Contents
5. Preface
6. Introduction
7. 1. Writing English for business
   1. Defining readers, customers and audience
   2. Your audience can be anyone and everyone
   3. Different cultures, different approaches
   4. Approaching that white space
   5. Different cultures, different personalities
   6. Your checklist for action
8. 2. Deciding your business writing objectives
   1. Describing what you and your organization do
   2. Focus on the message, not just the translation
   3. English dictionary syndrome
   4. Online translations
   5. ‘Brand you’ and your company brand
   6. Your checklist for action
9. 3. Reading and writing challenges and needs
   1. Help your readers
   2. Choose the right font for international business
   3. Underlining, italics and justifying margins
   4. Technology of the ‘instantly available’
   5. Scan reading and skimming: a new norm
   6. Your checklist for action
10. 4. Writing for presentations and talks
    1. Create an advantage: get noticed for the right reasons
    2. Avoiding distractions
    3. I knew you would ask that!
    4. Further tips for making life easier
    5. Your checklist for action
11. 5. We all need to write to market and sell
    1. Everyone is an ambassador and salesperson
    2. Writing is a key that opens the door
    3. Advertising and promotional literature for a global market
    4. Sales letters must enable that call to action
    5. Are you planning to buy?
    6. Are you selling?
    7. Do not mislead your buyers or be misled by sellers
    8. Chasing payment: one style does not suit all
    9. Your checklist for action
12. 6. Making an impact through written word power
    1. The wow factor sets you apart
    2. Word power skills
    3. Look at the world around you
    4. Without common sense, you will fail
    5. Regularly refresh your word power
    6. An introduction to customer focus in w...

Table of contents

• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English
• Make an Impact with your Written English